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SEO, Web App Development
A common focus in terms of SEO revolves around keywords and keyword research. As important as these pieces are, technical considerations like a website’s structure can fall to the wayside in SEO efforts. There are numerous ways how website structure affects SEO. Fixing these issues is often much easier than you’d expect. But what makes up a website’s structure? To be clear, the structure of a website, or how a website is set up, is an entirely different focus than website design. Instead of thinking about how a website physically appears, consider how a website’s individual pages are linked together. These pages should be organized in a manner that’s easy for a user, and Google’s spiders, to navigate. Having an organized website structure is incredibly important for SEO. Without creating something that makes logical sense, your other SEO efforts may be for nothing. Here’s how website structure affects SEO.

Site Crawlability:

If a search engine robot encounters an unexpected dead end, it can cause problems for your SEO. According to Matt Cutts, formerly of Google, crawlability is the number one factor for preventing indexing problems on Google. Site crawlability is one of the most important factors when it comes to website structure. Crawlability refers to a search engine’s ability to crawl through your website’s entire text content to figure out what your website is all about. Part of this process is navigating through subpages and individual topics to understand the website as a whole. A web page has to be able to take a visitor someplace else within the website, from one page to another, in order to be considered crawlable.

How Website Structure Affects SEO

Search engine robots are responsible for website crawling. An important tenet of good website crawlability is that there are no dead ends while crawling through your website. So how does one improve site crawlability? The easiest way is to make a concerted effort to include internal links on every page, which creates a bridge from one part of your website to another. Breadcrumbs and related posts can automate the process of site crawlability and internal linking.


Internal Links:

The basics of proper navigation dictate that users should be able to get from one page to another without any difficulties. If your website is large and has many pages, the challenge is making these pages accessible with only a few clicks, using navigation alone. Usability experts claim that it should only take three clicks to find any given page, but use this advice as a guideline instead of a rule. Categorize and organize links in a way that won’t wreck your website structure. Internal linking works by using keywords within your content and linking these keywords to another relevant piece of content on your website.


The advantages of consciously using internal links for SEO are numerous:

  1. Internal linking allows search engines to find other pages through keyword-rich anchors.

  2. Internal links decrease page depth.

  3. Internal linking gives users an easier way to access other content, which can result in a better user experience.

  4. Search engines are giving greater value to internal links with regards to ranking on search engine results pages (SERPs).

Oftentimes, people will link back to old content through the use of internal links. However, most people rarely do the reverse — going back through old content to link to newer content. Close the loop by making sure both pieces are connected to each other through the use of internal links.


User Experience:

The usability standards that today’s website are held to are much stricter than in the early days of the Internet. If a visitor comes across a poorly built website, they will make efforts to avoid interacting with it further. Additionally, nobody wants to waste their time on a website where they’re not sure what to do next. If a visitor can’t figure out how to find the information they’re after, they will seek it out on someone else’s website. A bad user experience can have a negative effect on SEO. How searchers interact with a website is interpreted by Google for future search results. Click-through rate, time spent on site, and bounce rate are all signaling factors to Google’s algorithm. Statistics indicating a positive experience validates the search results to Google. Statistics indicating a negative experience tells Google the page may not be the most relevant or useful for that query, and Google will adjust the search results accordingly. The basics of providing a good user experience include:

  1. Aligning click-through with expectations.

  2. Making desired information easy to find.

  3. Ensuring that navigation makes sense to the point of intuitiveness.


How Website Structure Affects SEO
Run some tests with unbiased visitors to determine just how usable your website actually is. Or, use a tool like Inspectlet to determine how real users are interacting with your website.

Duplicate Pages:

Duplicate content is really bad for SEO because Google interprets it as spam. A focus on high-quality and unique content on the SERP clearly defines how your website must be structured for ideal SEO. Google’s Search Console is a useful tool for finding and eliminating duplicate content on your website. It may be possible to repost duplicate content on LinkedIn or Medium but do so with caution. As a more general rule, don’t post duplicate content on your website, or anyone else’s.

URL Structure:

One of the most basic factors relating to how website structure affects SEO comes back to the URL structure. A few things to know for proper SEO:


Extraneous Characters:

Have you ever encountered URLs with characters like: &,$,#,%, or @? If the URL has a lot of these special characters, it makes it difficult for search engines to crawl the website. For better SERP rankings, use underscores and dashes to define individual words in your keyword phrase. Using dashes in between words separates them, while using underscores will make two words into one word. In general, eliminate any unnecessary characters to focus on the keywords in a URL.

How Website Structure Affects SEO

 

URL Length:

Quicksprout shares the following about the optimal URL length (information):

  1. URLs ranked in the top 10 results on average contained 37 characters.

  2. URLs ranked in the top 50 results on average contained 36 characters.

  3. URLs ranked in the top 100 results on average contained 38 characters.

There are outliers, but these character counts serve as a general rule for ideal website structure with regards to optimal URL length.

Conclusion:

For best results, build in proper website structure when it comes to SEO efforts. Even at the beginning stages of a website’s conceptualization, it’s important to plan ahead for content to come. It’s not hard to see how website structure affects SEO, so make sure that your efforts don’t begin and end with keywords! If you have additional thoughts on how website structure affects SEO, we’re continuing the discussion on Twitter. Tweet your thoughts at @voxilltec, and we’ll share our favorites!

Via: SearchEngineJournal

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Mobile App Development

The mobile industry is continuing its rise to power, after already dominating the last couple of years. The fortuitous nature of mobile apps make it so they are one of the most desired forms of software, demanded in extremely large quantities all over the globe. Not only quantities, but also a plethora of purposes, as it has become pretty much a requirement to have your own app nowadays if you want your business to succeed. This makes mobile application development and app UX/UI design very sought after skills that will ensure a lucrative a long lasting career, if the current flow of the market is any indication. But as we progress, so too do apps require more effort put into them, and more dedication towards creating quality software for users to appreciate. So what are the UX design guidelines that will shape 2017? We are still at the very beginning, but we can already distinguish a few UX design traits that will carry on and be considered borderline mandatory, if you want to ensure a successful mobile app endeavor. Let’s take a look at these app design traits and see what developers will be aiming to achieve in 2017 with the mobile apps they work on:

Material Design Prevails:

Material design was introduced some time ago by Google through its array of apps and tools that help other developer create apps of their own, emulating this design style. The concept behind Material design is simplicity and how users can make the most out of an app in the fastest manner possible. This minimalistic trend seems to be the main guideline for app design still.

More Gesture-based Control:

Mobile apps are operated on smartphones, which use touchscreen technology to accommodate and perform tasks. UX designers will look to fully take advantage of this situation by adding more importance to Touch gestures within their apps. This means that we are going to see applications put more emphasis on Touch and allow users to seamlessly navigate or use their functions. This will be done by permitting users to use gestures such as swiping to get their point across, rather than having to navigate manually through a bunch of menus before they get where they want to be.

Personalized Text Fonts:

Many apps come with a standard font that carries throughout the application. It is believed that now, app designers will look to incorporate fonts and writing styles that will differentiate their app from the rest, and also act as a type of brand signature. An app could have multiple text styles for different sections or purposes, all left to the creative brains behind the app development process.

Related blog: Top Mobile App Development Trends To Watch Out For In 2017

Simplicity is Key:

Apps of the past might have showcased a complex nature in what might be considered an overzealous effort coming from designers, trying to show off their skills. That won’t be the case this year, as apps will look to be as minimalistic as possible. We will see applications with big, noticeable images and simple scrollable menus taking over app design. The idea here is that the simpler an app is, the easier it is for a user to make use of its features and not get bogged down in all the extra stuff.

Smartwatch Intuitive:

App developers are starting to look for ways to incorporate wearable gadgets into the mix, and take this into consideration when premeditating the final design. As smartwatches become more important in daily mobile trends, apps will obviously look to make smartwatches feel right at home and not offer a clunky and obviously un-catered to experience.

Related blog: Why Online Retailers Should Invest In eCommerce Mobile App?  

Built to Scale:

Mobile devices are getting bigger and bigger, and this year is expected to bear some really big screens in the smartphone department. That means that designers will have to carefully work around bigger setups and design to fit the feel and necessities of these larger displays that they might not have experience working with.

Colorful Scheme:

Apps in 2017 will be looking to offer vibrant and rich color combinations and variations that will ultimately enhance the user experience visually. Paired with the minimalistic approach of the interface design, bright vibrant colors could help maintain user attention for longer.

Conclusion:

As we progress, there are other trends that might surface or suffer birth out of the ashes of a previous one, but these are some of the ones that you can expect to see a lot during 2017, according to what most UX/UI designers seem to be interesting in expressing with their apps. Via MindInventory.

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E-Commerce, Mobile App Development

Today’s technology is ruled by a handful of technology empires which were built for various reasons. Some like to believe that these tech giants emerges out of the necessity of evolving from a technological perspective, offering mankind a way to advance, one step at a time. Google is a tech entity that has built its name on facilitating the way others interact with tech, even from its early days when it was nothing more than a search engine. Giving people a tool that powerful was only the start, as many years later, Google is still coming up with new and innovative ways to facilitate our transition into the next phase, which this time around is represented by the rise of the mobile industry.

Introducing Google App Maker:

App Maker is the latest addition to Google’s drawer of goodies, and as it takes its place among all the other helpful tools and services provided by its developer, we’ll take some time to see what the purpose of App Maker is in fact. The simplest way to describe App Maker would be to call it an opportunity for enterprises everywhere to create internal mobile apps. With this service, Google is encouraging enterprises to create internal applications that can serve and fulfill various company tasks. The seller here is that App Maker can help you develop your own app at a really fast pace, without needing to employ or assign a mobile app developer to handle it as they would take on a full-blown developing project from scratch.

 

How App Maker thrives through its simplicity?

The best thing about App Maker must be, hands down, how simple it is. Google’s new tool literally comes with a drag and drop mechanic which allows you to easily move things around and design your app in the most minimalistic way possible. It is not just a kid’s toy however, as it comes packed with features that make sure developers will have as easy a job as possible. Things like customized script support, scripting editor and a cloud platform to work with give developers all the coding support they need, although App Maker requires minimal coding.

Who can App Maker help?

If we are to believe what Google says about App Maker (and why shouldn’t we?), the service is meant to help businesses of all sizes which are either struggling to find an anchoring point into the mobile scene or are too inexperienced to know where to start in creating an app. App Maker is for both smaller, entry-level businesses, as well as top dog corporations. No matter how big or small a business is, their profile or history might have led them to a point where they do not have the necessary IT department or programming skills to conduct a full-blown mobile app development process. For cases like this, Google banks on the success of App Maker, which makes app development a walk in the park, and also highly accessible. The app completely removes lack of experience or even highly talented IT personnel getting in the way of a business joining the mobile phenomenon where mobile devices and mobile apps are gradually taking over in both popularity and applicative functionality.

How to integrate and adapt to App Maker?

Since we’re talking about introducing a completely new concept to an enterprise with theoretically no backing information on the matter, it would be quite redundant to have App Maker require resources that were never available or a concern for said environment. Those who choose to use App Maker do not have to fear about integrating App Maker into their regular mobile workflow, especially if they were already working with Google services. App Maker comes with full support and integration for all other Google products and services such as Gmail, Google Maps, Google Translate, Google Drive, Google Docs, Google Contacts, and even the more obscure ones such as Google BigQuery. Google lets developers integrate all these services into apps created with their new tool, maintaining a balanced ecosystem and familiar flow. Developers using App Maker also get to work with Google’s Material Design architecture and give apps a very Google-centric approach. Apps made with the new Google tool will use the new Google Drive Tables, which is a cloud-base service that stores data from said App Maker creations, thus providing a “playing field” for newly created apps. This means that developers won’t have to set up a platform for the enterprise apps they create, as they can use Google’s own work suite of services to create, maintain and store the apps.

Conclusion:

In retrospective, Google’s App Maker has a ton of productive qualities that no doubt facilitate the creation of apps big time. The importance of reaching out trough a mobile medium in this day and age is massive, and having the possibility to adjust while skipping some otherwise crucial requirements and getting straight to the productive part is invaluable.

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Mobile App Development

In this competitive modern business era, all kinds of industries need struggle harsh to stay ahead of their leading rivals. Recent advanced technologies have assisted businesses to make their complex operations more efficient and quick. Nowadays, mobile apps become the latest business trend that has been adopted by almost all industries in order to reach their global audience as well as stay connected with them quickly with several other benefits. In order to gain benefits from mobile app such as build a relationship and loyalty with customers, enhance brand awareness, visibility, accessibility as well as increase sales, strengthen brand, and many more, most of the industries have started developing mobile app to strengthen their core business activities and increase growth. Based on RED HAT Mobile Maturity Survey, shows that 90% of organizations had increased their investments in mobile app in 2016. In addition, Gartner survey say that by 2017, the demand of mobile app will increase 5 times more than the capacity of internal IT organizations to deliver it.

Popular Industries Earning benefits Using Mobile Apps:

From social media apps such as Whatsapp, Facebook to the job search app, including LinkedIn, a gamut of advantages gained by different industries using mobile application to connect their global audience with an aim to promote their products and offer prompt services to their customers.

Education:

Mobile technology has made learning easy and affordable in present time. In the age of e-learning, mobile app enhances interest of students in learning and comprehending subject easily and quickly. Nowadays, from nursery to post graduate, mobile apps help in teaching the subject elaborately. Universities, colleges, primary and higher secondary schools as well as personal coaching classes can improve standards of quality education using educational app that also helps in offer personalize education to each student. It also helps in efficiently managing the overall system of the education institute.

Related blog: Drupal vs Magento: Which is Right for Your Ecommerce Business?

Games and Entertainment:

Based on statista survey, Gaming app belongs in the top most category of mobile app show approximately 17 billion revenue on the global level and expected to grow over 44.2 billion by 2018. Gaming apps offers users engaging experience with complete entertainment without constraining age group. From famous cartoon character to favorite actors and actresses, gaming and entertainment apps are ruling the app industries. A trend of movie app prior to its release also attracts the global audience. Different mobile gaming app categories include action, educational, music, adventure, racing, puzzle, sports, and many more attracts people of all age groups, globally. Choosing a current scenario or trend, festival or famous personality based gaming concepts works successfully to allure target audience on the global platform.

Travel & Tourism:

Travel & Tourism apps also become one of the most popularly used apps in the world. Nowadays, tourism industries started seeking help of a professional mobile app development company in order to enhance growth and reputation of their business. Knowing facts about the tremendous benefits of mobile app for tourism business, today, the travel industry is enjoying gaining its unmatched outcomes. A mobile app for travelers helps them to plan their trip efficiently and quickly in a cost-effective manner. Moreover, many useful features during travelling also proffer in app such as check weather, search restaurant, map features, nearby attractions, famous shopping places, and several others. From finding a hotel of your budget to book flight tickets, nowadays, travel apps comprises all advanced features in order to serve customers quick and accurate services just at their finger touch.

Transportation:

Mobile app for transport can benefit the transportation industry in improving customer services, workforce management and many others, such as from monitoring vehicles, deliveries, location of workers as well as assign routes, distribute tasks, etc. Different app can be developed such as for offering bus/shuttle/car services, an app offer instant access to a hire vehicle. In order to improve the efficacy of the transportation industry, different types of mobile apps give complete solutions helps them in enhancing operational capability.

Related blog: How Much Does SEO Cost?

With increasing use of technology in every sector, manufacturing industry has also stepped ahead in taking advantage using the latest technology including mobile apps. With advanced features and functionalities, mobile app for manufacturing industry helps in automates the complex operations of the unit easily. Moreover, it also eases to connect the entire network of employees, suppliers, customers, and business associates. Utilize better resource management, enhance decision making strategy and increased productivity becomes feasible with seamless mobile app. In order to streamline inventory management, inspection, work order, customer services, logistics, invoicing and other processes of a manufacturing unit, an efficiently developed mobile app accomplish all your purposes.

Pharmaceutical:

In the ever-increasing challenges of the pharmaceutical industries, mobile app becomes a boon for this industry. From profound clinical studies, research and survey to store vast research based data, mobile app help pharma sector in monitor all activities of the drug before and prior to its launch in the market. It also helps to comprehend their product impact and implement it accurately in the future. Moreover, app for pharmacists helps in collecting all data easily and quickly, offer quality care and reduces paperwork. Moreover, access to sharing patient data, interactions with patients and physicians, deliver more personalized care to patients, and many more to offer real-time responsive services.

Banking & Finance:

Mobile apps meet all the objectives of banking and finance sector by offering unsurpassed advantages to their customers. Comprising high-end security level in an app, mobile banking app becomes most convenient tool for the industry to allure the customers. It helps the banking sector to improve customer engagement, provide better services and stay connected to inform them about new financial products, schemes and offers. With several easy to use features can make banking app boon for its users. Thus, an efficient mobile app helps in attracting more customers.

Conclusion:

We have discussed here only a few industries, but, today, almost all types of industries can gain benefits of custom mobile application development based on their requirements. You can hire any expert mobile application development company who can develop customized user-friendly and successful mobile app based on your needs of cross-platform mobile app development that helps your business to enhance productivity and profitability.

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Mobile App Development, Web App Development

When looking at the top mobile app marketplaces, you commonly see things like the Top Downloads page, Most Popular page, etc. However, we’re talking about a page. How many more pages are apps no one even knows they exist and will never meet success due to various reasons? Sadly, the answer is way too many to count. But of course just like in any other thing in life, success is achieved by those who put in the work and excel at the little details that make them stand out. Some apps fail because they’re bad, plain and simple, but there are also a lot of apps that have a lot of potential. The latter category fails often due to mistakes they make here and there without even realizing in time. In this article we are to learn what kind of mistakes app creators make under their own noses which ruin the final product.

How will your app make you money?

There are a lot of steps to take before getting there, but the final step is no doubt choosing a monetization system for your app. A common mistake made by app developers is that they don’t think of this aspect until very late into the project. You wouldn’t be the first one to be sitting idly with a finished app and no idea how to sell it. The result is a poorly applied business model that results in your app not meeting its monetary potential. Let’s break that down for a second. In app marketing, there are multiple ways in which an app can produce revenue and depending on what kind of app you create, the best one can change. It might be more efficient or profitable to release your app under a “free but featuring ads” model, or straight up charge a fixed amount for each download. Having two versions of the app, one free and one paid but with certain benefits is also a popular formula. This must be something that you evaluate and turn over in your head as you develop the app, not after you’ve finished it so that you hinder both the release date and income.

Related blog: Google’s Mobile First Policy May Benefit Your Business

Budget Managements and Resource Distribution:

The way you manage your budget and how you make use of your resources will determine how the final product will look like as well as what impact it will have ( and on whom, for that matter). There are several cases of great apps that never see the light of day because the developers plan their budget in a very sloppy manner and so they run out of funds before development is complete. Another similar example is putting all your money into the app itself with no more funds left for promotion and marketing strategies. There is also a reverse situation where you have a killer marketing campaign for an app that you can’t actually build because, guess what? You spent your entire budget on a killer marketing campaign. Such things differentiate the success stories from the “almost there’s and “what if”s.

Rigidness and Unoriginality:

If your app focuses on doing only one thing, and that thing only, it might live out a short success followed by a sudden drop. No matter how terrific a function is, it eventually gets old, outdated, or outdone. This is why it is important to make sure that your app is capable of bringing multiple elements to the table. Sure, you might have sought to create an app that does one particular thing very well, and you’ve succeeded. But if you want to keep building on that success you need to expand your horizon and start thinking of new ways the app can serve your customers. Let’s keep looking here for a second, specifically at errors that occur in what apps provide. If you make an app that achieves the same purpose as other existing apps, you need to make sure you bring something new to the table. Often times people release apps that approach the same successful concepts as already popular apps, but not as well. This is a sure way to make sure that your time and effort are wasted.

Conclusion:

That being said, developing a successful app is never an easy task. There are a lot of elements that are out of your control such as current trends or user tendencies, but there are also lot aspects you can directly influence. Making sure you do everything in your power to succeed and that you avoid errors that can cost you a lot will prove decisive in the end.

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CMS, E-Commerce, Web App Development

As the owner of an ecommerce store, you have many major decisions to make that directly impact your company. What products will you carry? How will you determine your pricing? What shipping services will you use? All these and more are questions you need to answer before launching your site. But before you begin the process of designing your store – or selecting a web design agency to take on the project – you have to determine which content management system, or CMS, you want to use. And in when it comes to ecommerce, there are two major names to choose between: Drupal and Magento. In this post, I’ll discuss everything you need to know about Drupal and Magento so you can pick the right CMS for your site.

magento


Advantages and disadvantages of Magento:

One of the most well-known ecommerce platforms on the market today is Magento. It’s often the go-to choice for business owners because of its wide range of functionalities. Here’s what you should know:

Advantages:

Ecommerce sites that run Magento can handle hundreds of thousands of products at a time and can even run several different stores at a time. This means that no matter how much your business grows, you’d never need to worry about upgrading to another platform. The platform is designed to be commerce-focused, and has a straightforward process for creating and managing product catalogs. You basically set up different product categories (ex. shirts, pants, accessories) and place your products within them. Magento also offers analysis, report, and product management systems to help users manage their inventories and reports. As an added bonus, Magento is SEO-friendly, meaning that it’s easy to optimize your product pages for search. And with the extensive support community on Magento’s site, there are a lot of people who can help if you run into any issues.

Disadvantages:

The tradeoff for Magento’s extensive capabilities is that it can place high demands on your server. This means that if you’re planning to use it for your site, you need to first make sure that your server can handle it. And although its ecommerce capabilities are strong, Magento’s CMS functionality isn’t the best. As a result, most site owners who use Magento only use it for the ecommerce sections of their site, and run the rest of their site on another CMS like WordPress.

Brands that use Magento:

If you’d like to see what an ecommerce site running on the platform looks like, you won’t have to search too hard. Many successful ecommerce brands rely on Magento, like Nike Australia, Rosetta Stone, Harper’s Bazaar, Volcom, Rebecca Minkoff, and Sierra Nevada Brewing company.



drupal
 


Advantages and Disadvantages of Drupal:

Drupal is another well-known ecommerce platform, but also has the added functionality of a full CMS. Here’s what you should know:


Advantages:

Drupal is a comprehensive CMS and ecommerce platform, meaning that your entire site can run on it. Unlike Magento, which is typically integrated with another platform like WordPress, you can manage all of your pages in one central location. It’s also an extremely flexible platform, and virtually every aspect of your site, catalog, and product presentation is fully customizable. When you use Drupal, you begin with a much less defined setup and play a much bigger role in choosing the options you want.

Disdvantages:

Drupal is not compatible with other software, so if you have another CMS in place (like WordPress), you can’t integrate it into your site without some major changes. Some users also don’t like that it lacks a few features in its shopping cart, like discount codes and estimated shipping and tax. It’s also important to note that although many developers love the flexibility that Drupal allows, customizing your platform requires advanced coding knowledge. This means that it’s not necessarily a user-friendly choice for those who don’t have experience developing sites.

Brands that use Drupal:

Drupal also has an impressive client list, including Whitehouse.gov, NBC, Tesla, Harvard University, Timex, Weather.com, and the Dallas Cowboys.

Which one is right for you?

Ultimately, the CMS that’s right for you depends on what you’re looking for in an ecommerce platform. If you just want to add ecommerce functionality onto your existing site, Magento is a great choice. But if you’d rather do a complete overhaul to have your site running on one CMS, Drupal is your best bet. That being said, if you have an in-house developer, they should definitely be a key decision-maker in this process. Regardless of which platform you choose, you’ll need someone with coding experience to get your ecommerce functionality up and running. And if you don’t plan to work with an outside agency, learning either one of these platforms is a challenging task for even the best developer.

Ready to start designing your storefront?

If you’re considering launching or updating an ecommerce store, deciding between Drupal and Magento (as well as the many other options on the market) can be difficult. It’s worth investing some serious time in making the right choice, as it will ultimately play a huge role in the overall look and feel of your site. And if you’re looking for a developer, I encourage you to take a look at our CMS development.  Whether you’re looking to build an entirely new site or add ecommerce functionality to your existing one, our experienced team of developers can also help you.

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Mobile App Development, Web App Development

Google’s shift to mobile first is about trying to keep its users who search the internet happy.

Google is in the process of testing its new mobile first indexing policy that will soon be in place. It matters because all businesses that have an online presence are subject to the effects of Google Search algorithms. These algorithms are steps, a calculated, complex sequence of actions that Google programs to return the most relevant search results. Realize what the new mobile first policy means for your business and learn how you can improve your website’s chances of ranking high.

Desktop Searches Were King:

Everyone has heard of the popular two-word phrase “Google it.” The internet search giant remembers that for decades people have used a desktop or laptop computer to search the internet. Until now, Google’s algorithms ranked desktop searches higher than mobile devices.

Following a Trend: Mobile Device Usage Grows:

From 2008 to 2016, there’s been a steady growth of mobile phone usage while desktop has been stagnant. By the end of 2015, recent data showed that 51 percent of people in the U.S. regularly used mobile phones. Google recognized the shift in mobile device usage and is acting upon this trend.


Google’s Solution to a Modern Searcher’s Problem:

Today, many websites have desktop and mobile versions, but the latter displays less content. This is simply due to the architecture of these websites of which Google has no control. Google can, however, give a higher ranking to the ones that are mobile-friendly. It’s trying to solve a problem for its users. When someone searches for content on a mobile device and it’s not there, yet the searcher knows that it’s available via a desktop computer, it could lead to a frustrating experience for the user. The worst-case scenario for a business is that the user moves on to find another website that is more mobile-friendly.


Opt for Responsive Design:

Responsive design could mean the difference between whether or not your business has a high enough ranking in the search results. Responsive is the best option because it gives your website agility. It allows people to view it the same way on different devices such as a tablet, laptop, desktop, or mobile device, whichever they choose. If for some reason, you don’t want to go “responsive,” consider asking a professional website designer about using structured data markup so that Google can better understand your website’s data. When finished, the designer may check it for visibility by testing it with Googlebot.


Be Prepared for More Changes:

Some worry that too much focus is on mobile and not enough on other search devices. To address this, make sure that your website’s back-end architecture can handle all channels.  Keep in mind that Google’s ranking system will change again at some point in time.


Mobile First Represents Opportunity:

The switch to mobile first may open up an underutilized opportunity for your business to increase sales. Consider mobile advertising platforms, such as social media, video, local search, and others. As mobile usage continues to grow, so likely is purchasing using that type of device. However, it’s good to monitor and review your campaign analytics to determine which devices are used most in your sales conversions.   The side effect of doing nothing is invisibility. Seek professional assistance now. Your brand is worth it! Don’t let your competitors be the only ones to benefit from higher rankings due to the new mobile first indexing rules. VoXill Tech is your technical ally. Just leave the back-end architecture to us and we’ll get your website mobile-ready. Take this time to Contact-Us or call us at +92342-9900007 today!

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Branding, Digital Marketing


A well-designed brand identity rolls your company forward, increasing momentum in recognition:

There aren’t any missing parts in a sturdily-built brand identity. Like a unified puzzle, all of the pieces fit firmly into place. Fonts, color schemes, your tagline, and logo are vital components of your brand identity. Common mediums for displaying your brand identity are business cards, stationery, website, and marketing materials. Solid, well-organized branding lays a foundation for long-term business success.

Consistency Strengthens Industry Position:

Strong brand identities visually communicate reliability and trust. By contrast, weak, inconsistent branding leads to confusion and distrust. Be on the winning side. Make sure your branding is consistent and extends to all your marketing materials. It helps your customers and prospects identify your company regardless of its campaign. Soon, they’ll associate your brand identity with stability and dependability.

Makes Business More Profitable:

Science Direct published a research paper about the impact of “brand identity.” The paper stated that having a brand identity could lead to “great financial rewards.” This is especially true when the perceived brand image and a company’s goals for its brand identity match or closely align. When this happens, the company’s brand identity policies become more streamlined. The result is positive monetary outcomes in less time. The bottom line: Brand identities designed using guidelines and then tested, measured, and improved, lead to economic gains.

Conveys Company Personality:

night-square-adsBrand personality is a perception within the mind of the consumer. Because of this, yo u’ll want to convey your company’s personality in a certain way. Accomplish this by defining the heart or mission of your business. It may show ruggedness, sincerity, sophistication, or excitement, for example. Know how you want your customers to feel about your brand. Get assistance by turning to an experienced professional. Be ready to describe your company’s core values and desired perception.

Increases Brand Equity:

Brand equity is the extra value a company receives from being a recognizable brand. High brand equity is always a positive thing. For instance, if a consumer recognizes your brand by its logo and then shortly afterward buys a product or service from your company, you’ve increased your brand equity. Your brand equity continues to grow if a consumer refers someone to your company and that referral makes a purchase. We know that when consumers select one brand over another, it’s because of the superior quality of the products, services, and the customer experience. However, it’s the identifiable branding of elements such as your logo and other things that make your company easy to recall in a consumer’s mind. When they’re ready to buy, they think of your company first. Great branding keeps your company in the forefront of their minds and this boost your brand equity. When companies ignore the process of branding, they lose out on sales. The emotional connection between their audience and their company gets lost. In the minds of many consumers, generic brands are inferior and referred to as low quality. That perception is so strong that some consumers won’t even consider generic brands when making a purchasing decision. If your company lacks a brand identity that’s uniform across all your marketing materials, it may be unrecognizable and perceived as “generic” to your prospects. It’s too risky to leave it to chance. VoXill Tech can help your company develop a strong brand identity, one that’s memorable and unique. Just like DNA, no brand is like yours. We’re here to help you convey that fact to your target audience. Call us at +92342-9900007 today or fill out Contact form on our Website or use Live Chat facility directly on our website.

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CMS

Importance of WordPress:

Since the introduction of WordPress in the year of 2003, it has become famous blogging software in the market. WordPress also have become most popular content management software of option for non-blogging sites also. Here are the reasons behind the popularity of WordPress and why should you enter into a wordPress platform for the benefit of your company.

  • ★ Easy to handle – You will find WordPress is very comfortable to use and has the quality of intuitive interface like attaching new pages, blog posts etc. On a everyday basis, it is very swift to use and can be completed quickly. As because of its technology which is so swift, you don’t have to spend much time on formatting is hugely decreased. You will make your modern web design.

  • ★ You can look after your website from any company – It is a great feature of WordPress is that it is fully browser based. It is so unique that you can login into it from any internet enable the computer to handle your site.

  • ★ There is not a requirement of HTML editing or for that matter FTP software – You will be amazed to read that HTML is a self-obtained system and it does not need HTML editing software tool. If you wish you can create a brand new page, upload documents, image galleries, format text, blog post , video files etc. You can do all of these without the help of added HTML or for that matter FTP software. With WordPress you can also make your logo.

  • ★ All the search engines like WordPress website – The coding behind the WordPress is very neat and clean and also simple, it makes easy for the search engines to read, crawl and index a website’s content. Additionally, each page image and post can have their own meta keywords, title, and description and also can be further optimized for definitive, permitting for very exact search engine optimization. If it is needed you can also utilize tags for further increasing your search engine attempts.

  • ★ The management of your website will be in your hand – You don’t have to wait for the graphic designers to create ordinary updates to your website. With the help of WordPress, you almost have complete control over your website and can effortlessly create those ordinary updates by yourself. With the help of WordPress you will be able to make a modern web design.

  • ★ The design of your website is fully Personalized – The WordPress works a turbine for your website. The overall appearance of the website can be completely personalized so that your brand name twinkles through on your website and offers an exclusive experience for your website visitors.

  • ★ A blog is created in and prepares to perform – Since WordPress was naturally built as a blogging platform, blogging abilities are created in and very simple to integrate, if you want so. Establishing RSS/email subscriptions to your own blog, abilities to comment automated adding up the most current blog posts to another page of the website are also very easy to establish and provides help to enhance the reach of your company and create your website more interactive and dynamic.

  • ★ Increase the functionality of your website with plugins – If you want to add up a Facebook Fan Box, video gallery, news feed, event calendar, Twitter, make your logo and much more to your website? WordPress will make it happens with the help of plugins, most of them are either free or affordable priced.

  • ★ Your website evolves as your business develops – The sites of WordPress are scalable. You can have many pages or article post or blog post on your website and the working of the website will not be decreased by any means.

  • ★ Have many users – At the position of the WordPress administrator, you can built-up many users for the site and accessing levels and abilities to each and every user.

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