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2016 was a big year for web design. In an ever-changing digital landscape we have evolved principles, explored new platforms and pushed the boundaries of creativity to make our website solutions better than ever.
We’ve got the best of the best to take a look back at the myths, truths and what’s hot to look out for in 2017.

Changing Role of UX in Web Design:

Firstly, we take a look back at the ever-changing role of UX in web design and developments.  We’re more than just people who design wireframes- but what do we mean by that?

Myths- What was predicted last year?

Usability tests have long challenged the so-called three-click rule or two tap rule. Contrary to popular belief, people don’t leave your site or app if they’re unable to find the desired information in 3 clicks or taps. In fact, the number of necessary clicks affects neither user satisfaction, nor success rate. That’s right; fewer clicks don’t make users happier and aren’t necessarily perceived as faster.

What counts here is ease of navigation, the constant scent of information along the user’s path. If you don’t make the user think about the clicks, they won’t mind having a few extra clicks.

Truths – what were we right about?

A/B testing is just a small part of what we do:

Across a few projects in 2016 there has been excited talk in meetings about how A/B testing can solve all user experience issues. A/B testing only specifies that you need to test new designs against each other. It can’t be used to create solutions for the user. Some companies have mistakenly relied on A/B testing as a quick and easy way to develop their user experience.

Nothing about A/B testing determines what you’re going to test. A/B testing multiple crappy experiences does, in fact, lead to a final crappy experience.

The best way to come up with great products is to go out and observe users and discover any issues they face, and then use good UX design processes to help solve them.  A/B testing can be powerful but only within the full complement of UX disciplines.

What didn’t we see coming?

Jellyfish loves to hire people with the right skills, the ability to work together and the eye to produce and present great work. As the UX team at Jellyfish grows, we endeavor to find the best people to join us.

Demand across the industry is growing at an unprecedented rate in 2016 and what has become apparent is that a lot of people coming forward as candidates view wireframe and prototype creation as “UX”.  This makes it inherently difficult to hire someone successfully into a generic UX role, they must be extremely versatile and adaptable with skills covering a variety of disciplines (see diagram). The best of the best UX designers are out there but we continue to keep our ears to the ground to find them.

2016 has seen a lot of new work and clients for the UX team and thanks to our efforts, moving into 2017 we will have a growing and talented team to continue that work.

What do we think we should look out for next year?

There are lots of new tools to look out for in 2017, some of these are detailed below.

Pixate, a platform for creating and sharing complex interface designs, was shut down… On the bright side, the company had been bought and merged into the Google family.

At the same time, another company “Relative Wave” – Form (software for building quick and native prototypes across multiple devices), was also brought into the Google Material studio.

Both teams had some great ideas, and with the help of Google, they’ll be able to bring those ideas to the design community at scale. When the new incarnation of the software appears, it could be a fantastic tool for all UX and Creative designers.

It is a very exciting prospect just for the fact that Google products usually offer great team collaboration, ease of use, a broad range of tools, integration with other Google products, mobile integration, and flexibility.

The first stage of this Google vision can be found at

We will watch it’s development closely in the new year as they will be giving the established Axure, Invasion and Framer a run for their money.

The importance of Digital Guidelines:

As the shift from more traditional formats to online continues, there has never been a greater need for brands to take a digital-first approach. And as digital designers, we need to constantly reevaluate what it means for a brand to be successful in this digital space.

Myths- what was predicted last year?

Historically, brand guidelines had been designed to be a physical, printed document that expressed the personality of the brand. More recently, the reality was that these documents, although designed for print, were never actually printed.

There was also a tendency to look at the actual elements of the brand identity with this print based mindset – this is your flat logo, here it is in mono, use this typeface at 38pt. But a brand’s identity has to work so much harder in the digital space, across a range of smart devices with varying screen sizes and resolutions.

What should we look out for in 2017?

In 2016, we have started to see more brands move towards digital guidelines. Not only are the guidelines themselves moving online to create a ‘living document’, but the content itself is taking much more of a digital-first approach. Responsive web design has been around for a while – and is here to stay especially with Google now boosting the rankings of sites which optimize their content to mobile devices and users. A brand’s identity needs to adapt to these spaces and work within these responsive frameworks and variable sizes.

Logo designing trends 2017

Brands that are doing this well are creating digital identities that are simple and flexible, that work on a website or scale down to the size of a social icon. So that when the site is optimized for a device the brand is also optimized. We will be seeing much more of this approach moving into 2017.

Google Material Design:

Although originally launched back in 2014, we have seen a continuing trend in 2016 for the infiltration of Google’s material design language – ‘a set of design principles and guides which (Google) developed to create a more consistent user experience.’

Building on the traits of flat design (simple, bold, graphic), material design introduces more tactile attributes which offer more intuitive feedback to the user and an overall improved UI. Designer Matías Duarte explains ‘unlike real paper, our digital material can expand and reform intelligently. Material has physical surfaces and edges. Seams and shadows provide meaning about what you can touch.’

2017 will likely see more websites adhering to these design principles with designers exploring new ways to bring richer, more engaging experiences to the user. Expect to see more sophisticated micro-animations that add meaning to interactions, bold and graphic interfaces that immerse the user and more layered 3D elements that add a new depth to the UI.

As these UI and UX patterns begin to emerge we are starting to see a more consistently user-friendly web. And if this tried-and-tested design functionality works then it makes sense for brands to use it rather than re-inventing the wheel every time.

You could argue that this more unified online experience will lead to every website looking the same. For brands to stand out against the competition and to make that all import connection with their audience they will need to focus more on creating unique content that represents who they really are. Content should be relevant and genuine and we are likely to see more custom illustrations, icons, and typography, as well as authentic, commissioned photography moving into 2017.

Node Js Vs. Traditional Stack:

As we look at how we build websites at Jellyfish we are more and more interested in frontend development platform developed by Google called NodeJS.

NodeJS is a server-side JavaScript runtime built on Chrome’s V8 JavaScript engine. It uses an event-driven, non-blocking I/O model that makes it lightweight and efficient.

Myths – what was predicted last year?

NodeJS was predicted it would replace the traditional stack on a widespread scale. Additionally, at the time there was a strong debate within the development arena on “Native Apps vs Mobile Web” and which would “win”.

nodejs development

Truths – what were we all right about?

From our developers’ perspectives, this time last year there was a lot of hype around NodeJS which led to a period of strong adoption around associated technologies throughout the industry such as Sass, Less, Gulp/Grunt, Web Sockets and AngularJS which was fantastic to see. We adopted a careful filtering of the new technologies which led us to extend our use of Sass across most of our new builds which brought both great efficiencies, and a period of struggle while we attempted to convert old methods to new. We were successful and now find ourselves reaping the benefits of the efficiencies which these technologies provide. We’ve always advocated using “the right tool for the job”. Having a responsive site has become the norm. However, we have noticed an uplift in the amount of requests we are receiving for Native Apps.

What didn’t we see coming?

The speed at which Web Services such as those provided by Amazon, Google and Microsoft would expand. The toolset has improved so rapidly we’ve found that we can offer a distributed, auto-scaling service to our smaller clients. It’s given us a greater array of tools that are more accessible, reusable, performant and easier to set up via templates. These have allowed us to offer more ESB / micro-service based developments allowing teams to focus on, and targeting of a specific component.

web trends in 2017

What do we think we should look out for next year?

Many of the recent developments have provided increased load on web clients which incurs performance issues. Therefore, it’s likely that we’ll see a greater adoption of more performant technologies such as Web Sockets and compiled (and possibly newer) languages such as Golang. These technologies will reduce the number of full page loads making for a faster web experience by only reloading portions of the page and maintaining a consistent, lightweight connection to the server.

It’s also likely we’ll continue building more custom ESB (Enterprise service bus) solutions for our clients which will lead to a reduction in the cost of future updates as web components become more modular. For those who do not know ESB, a simple ESB example of this would be that the service that fuels the date for your websites will be separated from the websites themselves allowing you to upgrade each component individually, rather than having to upgrade everything at the same time.

Via JellyFish.


Mobile applications are enjoying an outstanding popularity. The high level of success isn’t granted just by the nature of apps themselves, but also by the fact that apps run on smartphones, and smartphone business is in full bloom. If you take into consideration that the vast majority of people that use a mobile phone are using a smartphone, when not that long ago people would be in awe over a mobile phone that had a VGA rear camera, or a flip phone, it’s easy to see how aggressive this climb to the top has been for smartphones.. And mobile apps only add to the hype, bringing in massive amounts of hits, depending of course on how popular the app is, and what purpose it serves. There are a few marketplaces for apps online, one of which is Apple App Store, where people can download and use applications developed for Apple’s own operating system, iOS. The iOS market share is pretty substantial, as it is in a constant battle with Google Play Store, and even the most pessimistic would have to agree that it is at the very least in the top two market places. Put all these elements together and you got yourself an incredible opportunity in the form of a fresh new platform that everyone is connected to.

Mobile Apps and Business:

Mobile apps have the potential of boosting any business or venture from its current state, despite how much recognition it has manage to garner up until now. So whether you’re an up and coming operation or a top dog in your branch, you can use the services provided by a mobile app to boost not only the image of your company, but also the internal performance and overall efficiency. Mobile apps can serve as gateways towards new potential customers and for companies that have yet to make one, an unexplored realm of possibility.

Mobile Apps for the Customers:

Making an app for your customers means making an app that will help them. What that means is that this app should help you better understand your clientele and stay stronger connected to the people you are selling to. On the other hand, what the customer should get out of this experience is a facilitated access point towards your goods and services, and a reverse opportunity of getting to know you better. Mobile apps can be both a treat for already loyal customers but also a way of saying Hello to new customers that haven’t found your venture yet. With this app, people can see all the different variations of services that you are offering, as well as prices, limited time offers and special deals. If you want them to buy something, then making sure they know about it is the first step.

Read Also : 3 Reasons Websites Are Vital for Small Businesses.

Mobile Apps for the Employees: Mobile apps can be a great way to bolster your business on the outside with the customers, but also from within. Your employees can also be treated to a company app that allows them to complete various tasks a lot easier, increasing their productivity and efficiency in the workplace, which in the end translates as a win for you.

The Right Reasons:

Creating a mobile app for your business is a smart idea considering the times we live in, but you must tread cautiously. Mobile app users will sniff a bad app from a mile away, and if they decide to kick yours to the curve, you might not get a second chance to impress the same crowd with a second app. You need to make sure that you know exactly what your app is going to do, and more importantly, you need to make sure that you are creating something your customers really need. Don’t just throw together an obsolete app with your business credentials on it and hope for the best. If you are going to be successful in bringing in new customers, as well as improving your relations with the existing ones, you need to make sure your app stands for something.


That being said, the sky’s the limit when talking about the benefits of mobile applications in the workplace. As we continue to witness the endless popularity of smartphones and mobile apps, you can rest assured that the right app representing your venture will rack up major rewards.

CMS, E-Commerce, Uncategorized, WordPress
CMS stands for Content Management System and it does just that. It literally allows you to control and manage the content within your website wherever you may be. This fairly uncomplicated system enables you to easily add, delete or edit text and images in your site instantly as well as provide you unlimited number of pages and a full site-search engine. A CMS web presence allows you to manage your website despite not having any technical knowledge, HTML experience or website design. Even just a little experience with Microsoft Word would equip you with the basic knowledge of its navigation. Here is a list of five CMS platforms that you can install as your own host with a description on its strengths of what it can do for your website.  

1. WordPress Strength: Marketing

wordpress development pakistan Probably the most well-known due to its host and self-hosted options, WordPress is a free and open source so you can install it on your own host with no issues. Starting out as a blogging platform, WordPress’ plugins have added so many features that you can practically do anything with it. There’s no need for programming or HTML experience as editing can be made using any normal web browser from anywhere in the world, even with your iPhone.  Moreover, it eliminates calls to your CMS web design company for any changes because you’re already a certified DIY when it comes to managing your website so scratch problems on delays of getting new content online off the list.  

2. Concrete5 Strength: Easy Content Editing

concrete5 development pakistan A website with heavy content or it has many pages with static information that needs to be changed or added to frequently would do well with Concrete 5. Also a free and open source, it’s best if you’re aiming for a simple CMS that enables you to edit content easily and tweak a bit of the design.  

3. Joomla Strength: Customization

joomla website development in pakistan Unlike WordPress which maintains a similar look even when using different themes, Joomla sites don’t look anything alike because a user can customize everything. Joomla is powerful because you can do almost anything with e-commerce site but then there’s are many setting and tweaking involved to get it running; hence, if your site is more than a blog that has major text content and a YouTube video, Joomla works best.  

4. Drupal Strength: Security

drupal development in pakistan Not so different from Joomla, Drupal is a bit more flexible and secured. Also a free and open source, Drupal comes with plugins that tend to be the same while Joomla has a lot of paid plugins.  

5. Textpattern

Strength: Simplicity Flexibility

text pattern development pakistan A CMS that’s a cross between Concrete 5 and Drupal, it’s easy to install and use but requires many tools for customization and tweaking. If you wish to install it and add content, that can be done but if you need to create your own design or tweak, you can do so too. If you want to create your own design and you have an idea of how to code your pages then Textpattern would be ideal as it exposes the code for pages while making CMS easy to use. Via Business2Community.

“If your business is not on the internet, then your business will be out of business.” – Bill Gates.

These simple words of wisdom are quite enough to set the tone for your E-Commerce venture. As a matter of fact, being on the internet is not quite enough; the virtual world is pretty much like the real world, you could be anywhere and no one might ever find you. So, the idea is to be where you can be seen and to make sure that people adore you when they see you. The internet of things is not an affair of the millennial crowd. Yes, your business might not cater to the Gen Y but that doesn’t mean that you should not have an ecommerce website. Even if you are running successful offline retail units, the situation may soon implore that you move online because the consumers are becoming more comfortable shopping online day-by-day and you do not want to disappoint them. There are a plenty of E-commerce platforms that can help you launch your business on the web but as it is said earlier, it is not enough just to be on the web. Your choice should be in accordance with your requirements and should help you create the desired experience for your existing customer base and also to expand it. Here are some top E-commerce platforms that offer you a wide range of themes and the flexibility to build a great experience for your consumers.  

1. Magento

magento development in pakistan Magento has come up as a popular ECommerce solution for big and small enterprises alike. You can download and install it to your server for free. Magento is pretty intense on features, so much so that you need to host it continuously. It is for this reason that Magento is chosen by various massive retailers including, and If you can use it to effect, your products will roll.
  • Perfect for novices with no technical knowledge and experts alike
  • User-friendly admin area to set the basic store easily
  • Highly scalable, and thus allows you to scale your store from 100 products to 1,00,000 on the go.
  • Provides you with built in SEO support and newsletter management.
  • Allows you to receive payment through multiple gateways.
  • Optimize your site for mobile viewing.
  • Handles customer service, coupons, gifts and more…
  • It manages your inventory and handles shipping charges.
Being loaded with so many features, Magento has certain cons too. The backend development of Magento is pretty complex and takes real expertise to manage this particular platform. Fixing things may further demand professional technical assistance. This user-friendly e-commerce site comes for free but you can, of course, buy the enterprise version for around $15,000 per year and Magento packed with all the support you may ever need comes at roughly $50,000 per year.  

2. BigCommerce

big commerce development BigCommerce empowers your business with plenty of great e-commerce store management features along with easy online payment facilities. All you need to do is sign up and set up your e-commerce store to your heart’s content with the countless customization features on offer.
  • Taking care of orders, managing and adding products, tracking analytics – this all is fairly easy in BigCommerce.
  • It secures your web store with top of the grid security features.
  • Offers you an in-depth insight on analytics and statistics.
  • BigCommerce is well equipped to deal with sudden spikes in your traffic.
  • It integrates with PayPal and allows credit and debit card transaction and customer privacy is ensured as the checkout is done via SSL.
BigCommerce offers Standard, Plus, and Pro packages for $29.5, $79.5 and $199.5 per month respectively. While the Standard and Plus packages are fit for growing business, the Pro level subscription is great for big enterprises that deal with a lot of traffic and a large number of products. For the top features, you can go for the Enterprise package that is custom priced according to your requirements.  

3. Shopify

shopify commerce store online Shopify is a one-stop e-commerce solution for beginners and veterans alike. The best part is the simplicity and cost-effectiveness it offers you. It is truly multipurpose and allows you to set up a store real time fast. You can start selling an unlimited number of products online through Shopify in a matter of a weekend. Let us take a deeper look –
  • You get a working core platform straight away; you can obviously twist and tweak it to your liking, yet you get a well-structured shop effortlessly.
  • The platform optimizes your store for viewing on mobile or tablet.
  • Shopify integrates with Paypal; allows you to receive online and offline payment from multiple gateways. Bank transfer, cash on delivery, credit and debit card payments- you can allow your customers complete freedom if it suits you.
  • Just change the color to match your company colors, edit the texts, put the pictures and prices; you are all set to fly.
Buying a platform on Shopify does not drain your resources. You can avail the basic facilities to start off with for $29, for intermediate and advanced features you need to spend $79 and $299 respectively. Most importantly, it is completely worth the expenses.  

4. Volusion

volusion in pakistan Volusion is an ideal e-commerce solution to help your company with all the technical support needed to scale and grow. It has an easy to use interface that does not require loads of experience building e-commerce sites to get the most out of it. If you are just starting out, Volusion can be a worthy friend.
  • Volusion is pretty easy to handle and works fine even for those who have no ecommerce experience.
  • It has an amazing inventory management system.
  • Volusion helps you build a complete website, integrating both e-commerce and non-commerce parts.
  • You can choose from more than 300 responsive designs.
  • You get 24/7 support, dedicated account managers and built-in marketing & SEO tools.
  • You can manage your store on the go through iOS, Android and smartwatch apps.
  • It accepts payment through debit and credit cards, PayPal and Amazon Payments.
  • With advanced inventory management, secure hosting, security and easy order processing, Volusion is quite a superstar when it comes to e-commerce development services.
The only drawback is you cannot sell unlimited products through all the subscription packages. Only the premium pack worth $135/mo allows you to sell unlimited products. Other packages are Mini worth $15/mo Plus $35/mo and Pro worth $75/mo.  

5. 3dcart

3dcart E-commerce store 3dcart gives you access to an advanced structured store that can handle thousands of products without any experience or site building skills. This feature-rich e-commerce platform has powered more than 23,000 stores around the globe and offers you its services without making you spend a fortune.
  • Its unlimited storage allows you to handle massive catalog on the go.
  • Hundreds of designs to choose from and all designs optimize for mobiles and tablets.
  • It handles order management and processing.
  • It is marketing and SEO friendly and also supports customer reviews.
You can avail the services through Mini, Starter, Professional, Professional plus and Power plan packages worth $19.99, $35.99, $65.99, $99.99 and $129.99 per month respectively.  

6. Big Cartel

big cartel pakistan Big Cartel is a great platform for the creatives like musicians, artists, and designers to sell their goods directly to the fans. It is way easier to use than most e-commerce platforms and you can get it running in a very short amount of time. While being super simple and user-friendly, Big Cartel is not as high on features like other platforms, but if it is perfect for your niche, it indeed is a great tool.
  • Big Cartel is perfect for those who are looking for a simple ecommerce store without much functionality. This works in favor of small ecommerce store owners, but might be frustrating if you are looking to base your store with 1 million products on it.
  • It tracks your inventory and manages your orders.
  • The feature-light approach of the platform is otherwise well-supported by in-built automation tools including time-sensitive discounts, pre-orders and other functions.
  • It lets you sell in person and sell on Facebook.
You can avail Big Cartel for free forever, provided it limits you to 5 products and cancels some features. The paid packs are expectedly cheap. You can buy the Platinum, Diamond and Titanium platforms for $9.99, $19.99 and $29.99 respectively.

Time for the conclusion and some borrowed wisdom

The ‘E’ in e-commerce is for anything but Easy. So, you should be willing to handle your online business venture with patience, care and love. Understand what you need and create a vision of your desired destination and put the strong foot ahead. In short – choose your Ecommerce development services well and pour your heart into beautifying your store and perfecting your services.

Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take shortcuts when it comes to having online visibility. Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important.

First Impressions Count 

Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.

Window Shopping Isn’t What It Use to Be

Strolling down your local Main Street isn’t the only way people check out stores and other small businesses nowadays. With routine visits to Yahoo, Bing, Google, Yelp and other online sites, customers are constantly seeking where they plan to make their next purchases. Make sure your business is well represented on these sites by first and foremost, having a website – but by also being represented among each of the online search engines, review sites and other online spots your business may be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number and email is easily visible. Social media links can’t hurt, either, but only include these if you are actually active on social media.

No Website Means Losing Business 

By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who  you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. With so many template based websites available nowadays, such as, for you to customize for your unique business, there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be clear… both are bad for business. why website? Whether you are a one man or woman show or operate with 100 employees, your website should appear as if you have a team dedicated exclusively to keeping your online presence strong and noteworthy. The key here is “appear” versus actually having someone updating your website everyday. For most small businesses, this is simply not necessary. However, having a professional, polished looking website that functions easily and offers customers easy navigation, strong photo images, professional quality content and an overall experience that engages them enough for them to want to do business with you is key.

One of the most surprising things when you look at small businesses is how many of them don’t have a website. You would think that in this day and age everybody would know how important a website is for all businesses. Clearly that is not the case. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them. The main reason that it is important for businesses to have a website is how people are likely to find you. These days most people will go online and research products and companies before they make a purchase, if you don’t have a website you are missing out on all of this potential business. Even if people don’t buy your product online they are still likely to research it online so you have to have a website so these people can learn about your business. A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don’t have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales. A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field. Clearly there are still a lot of small businesses that do not have websites, there are various reasons for this but mostly it comes down to the belief that they are expensive. It is rather surprising how much small business owners believe a website will cost them. In truth a website can be built for very little money and if you are on a tight budget you can even get free websites. Remember you don’t need a giant ten thousand page website for your business, just a simple site that tells people about your company and your products will be more than enough.