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Mobile App Development

Adopting technology based solution becomes a recent mindset of businesses from small and midsized businesses to large sized enterprises in order to explore new horizons of their ventures. Mobile app becomes a one of the most popular trend adopted by businesses, today. Based on one survey, approximately 77% business holders appreciate the benefits of enterprise apps. Moreover, around 66% of them are looking for enhancing their investment in mobile app development. The market of enterprise apps is expected to grow in near future. The trend of micro-apps is also ascending as per recent trend. In addition, m-commerce has established a new standard as the world is progressing towards digitalization. The prime goal of businesses for mobile app development is to restructure, streamline and efficiently administrate their crucial business operations. Hence, for development of a successful mobile app, a business needs to find an expert and reliable mobile app development company who comprehend throughout need of their million dollar app idea and capable to turn it in a more productive manner. There are several criteria essential to comprehend as for small and medium sized businesses, the budget is a prime concern and they cannot take any risk in trash their valuable money and time by finding an inefficient app development company.

Important Criteria to Understand In Selecting the Right Mobile App Development Company:

Here we are discussing some major criteria that assist you with how to decide on selecting a mobile app development company for developing an innovative mobile application. Finding a company with a team of veteran professionals, including designers, developers, project managers and marketing experts helps in accomplish your purpose. A company having experienced and knowledgeable professionals with an understanding of latest technology trend as well as need of end-users can easily justify your project thoroughly.

Study the Portfolio:

Collect portfolio of different mobile app development companies in order to find a right company with abilities to accept complex challenges. You should make a study of their work, reviews of clients, social media interactions and work approach in order to make a short list of companies to choose a good one. You should discuss with the management and development team to understand their proficiency. On the other hand, you need to ensure about your app idea and budget for development. You need to choose a company that precisely matches with your budget limit with other significant criteria. Selecting a right platform for your app is also an important task. There are many companies who proffer services for developing all types of app. They can give right suggestion to choose the right platform to make your app profitable.

Comprehend the app development Process:

Understanding the complete life cycle of project development is also necessary while selecting any reliable mobile app development company. As on-time project delivery gives value to your investment, you need to ensure with your hiring company regarding the timely delivery of the project. Moreover, project updates at frequent interval of development cycle helps in understanding scope of the project for its further implement to add new features and make the app seamless.

Related blog: Common Mistakes App Entrepreneurs Make during Development and Marketing

Understand Work Approach:

Many mobile app development companies initially allures you with good promises in order to grab the project, but once they get a signing amount, they start finding reasons to escape from your work. Hence, it becomes necessary to know the work approaches of your hiring company and their punctuality in delivering work, completely. You should ensure with their list of clientele and reputation in the market.

Security Aspects:

As security is the prime concern for any application, it becomes necessary for mobile app developers to have expertise in developing an app with a higher level of security helps in protecting valuable data of customers. According to one survey report, majority of apps has problems even in basic test of security. Thus, you need to ensure with your hiring company for all such important aspects. Furthermore, you need to assure about privacy of your app concept as well as all information related to your project. Before handling project to any company, an agreement that includes all security terms, payment terms, delivery schedule, private policy and other important terms and condition become vital to overcome any misconception at a later stage.

Related blog: How Mobile Application Offers Benefits to Different Industries?

When we talked about the technologies of mobile app, it becomes vital for mobile app developers not to depend on only outdated tools and techniques at the stage of development. They need right insight and vision to comprehend the modern trend of app market and how best they can serve out-of-box in order to make an app successful in real term. The developer team should comprise know-how to move ahead in the era of modern technology.

Conclusion:

Consequently, finding a big or small company for your need of mobile app development depends on various factors that you should think about. Make a list of advantages and disadvantages for your search and take the right decision based on your key priorities. When it comes to choosing the right company to develop a mobile app for your million dollar idea, an expertise with the latest mobile app technology trends, prompt and reliable service and support as well as ethical and transparent work approach play an important role.

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Mobile App Development, Web App Development

When we talk about the social media app, most of the people think about Whatsapp, Facebook, Twitter or YouTube in their mind, but the spectrum of social media app is even broader than thinking of the common people. Integrating useful social features in your app make unsurpassed impact on the growth and reputation of your business in the short term. A strategically and intellectually developed social media app definitely offers impressive outcomes for fruitful revolution in your business. Based on one survey, the number of active social media users is approximately 2.3 billion. The numbers of social media app users were raised last year by 176 million and every year, more than 1 million active social media users are added. Hence, for development of successful social media app, there are several essential aspects need to consider such as most important and essential features to be included in the app. In order to build a social network or create more social experience right from a scratch, it become essential to comprehend user experience and significant features. Here we have discussed about some important features necessary to include in your social media app.

Social Media Connection:

The trend of social media apps increasing as it offers great connectivity to people to stay connected with their friends and relatives all across the world. Allow your users to connect easily with your app draw them to proceed in your app. In order to raise social graph swiftly, leveraging existing social connections work efficiently. Accelerating login process will have more chance to reduce abandon ratio. Allowing users to perform an initial process with complete ease increase their interest in your app. Moreover, users always approach apps with user-friendly navigation with advanced functionality.

Choosing the Popular Platform:

Nowadays, iOS and Android are the most popular platforms that widely used globally. Hence, choosing the popular platform with throughout testing on different devices becomes a necessity in order to make app seamless and increase its reach to a global audience.

Customize Use Profile:

In social networking, people are always keen to make their profile impressive to enhance their reputation in social groups. In the social media app, normally users prefer to make their profiles with activities, interests, status, mood and other updates as well as occasionally upload photos, video and other stuff related to recent trends, festival, events, etc. Hence, with common information such as user id, nickname, name, bio data, and other personal information, customize profile picture, catchy slogan, personal interest, etc. helps users to enhance their credibility and improve identity. Moreover, app developers can offer attractive fonts, styles and combinations to make a custom profile appealing.

Building a network of Friends/Followers:

The app allows users to easily invite friends with only a click. There are two popular models help to create connections are friends and followers, known as private and public network. For building social media app, developers should comprehend a user graph allows users to connect with friends quickly. In addition, follower helps users to increase social strength.

Notification and News Feed:

The social app gives power to users to express their views and enhance their social capabilities and responsibilities. Enable to make user’s network activities in a single view. Allow them to share content, stories, update status, upload video/audio, presentations, images, etc. Push notifications, leave suggestions, news feed, email, rates, reviews becomes powerful tools in social networking to make an app popular. News feed increase possibilities to create rich content flow from the user’s network and followers as well as include content such as posts, photos and videos created by users. Functionalities such as comment and like increase interactivity between users. Thus, feed becomes the most essential features in social networking app helps people to motivate each other.

Security, Support and Updates:

Mobile app developers should consider thoroughly about the prime important factors regarding privacy and security of users’ personal information. Moreover, consistent support and regular update become vital for the development of a long-lasting app. Updating app with advanced features and functionalities as well as fixing bugs, if any, helps your users to stay connected for long term.

Related blog: How Mobile Application Offers Benefits to Different Industries?

Integration & Interaction of Social Media:

In order to established connection in social networks; groups, messages, email, content based connections, as well as recommendations, search and other features comprises key importance. Integrating existing services help in gaining excellent user experience of communication. In addition, interacting with social networks such as personal networks (Whatsapp, Facebook), professional networks (LinkedIn), multimedia sharing networks (YouTube), micro-blogging (Twitter), etc. helps users to stay connected with their existing network as well as boost their social activities in the global.


Choosing the Most Precise feature Framework make impacts on the Success of your Social Media App:
For development of a successful social media app, a mobile application development company has to make strategic planning right from the conceptualization of an app to its development & intellectual marketing and successful launch. Moreover, design strategy, support and maintenance of an app plays important role. Choosing a perfect communication model to design an app makes an impact on selecting essential features for your app. Selecting popular platform such as Android and iOS helps in increase performance of an app, proffer complete access of built-in services as well as enhance user interface and user experience. Considering MVP (minimum viable product) helps in cost-effective development as well as market the product quickly. Comprehending your target audience and content becomes a prime concern while selecting the communication model to build a social media app. Make precise planning to enhance your app popularity and fix strategic plans for its periodic upgrades to implement its with recent features that gives user engaging and amazing experience. Selecting right features based on your communication model influence user engagement, retention, and overall growth of an app. Therefore, development of a social media app by an expert and professional app development company helps in setting an accurate feature framework.

Conclusion:

Social media app development needs great expertise, experience and know-how to comprehend the mindset of the target audience in order to make it successful for long-term. If you need to develop a long-lasting social media app, hiring a professional mobile app development company having a team of veteran app developers can accomplish your purpose to turn your innovative app idea into a business-driven app.

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Mobile App Development

Throughout history, pop culture has always presented us with a few choices that would split most people into two camps. These battles would go global and often times, the side you stuck with said a certain thing about you. You probably know a couple of them and have been on one side or another in some case. Just a couple of examples would be Coke vs Pepsi, Xbox vs PlayStation, Nike vs Adidas and so on. In more recent times, we see another battle erupting at the heart of the tech market. To be more specific, we’re talking about iOS vs Android. The two leading mobile device operating systems have been brawling it out ever since they were released. But as some of you know, mobile platforms are very dependent on the quality of the app store built for them. That means that the marketplace can make or break the mobile OS, so it’s no wonder that many people want to know which platform is better and why. In this article we will shed some light on the subject and give you another perspective may be. No doubt that Apple’s iOS App Store has its strengths, but let’s see how Google’s Play Store manages to come out on top and in what departments.

App Developers have an easier time on the Play Store:

There are two sides to this argument. Let’s start off by looking at Apple’s App Store. The platform has made a name for itself as provider of nothing but top quality. Since its release, the App Store has only allowed the top quality apps to pass and thus has gained a reputation for excellence. This is something that pleases the user community, since they are far less likely to encounter bugs or problems with the IOS version of an app. However, from a developer point of view, it can get quite troubling to know that all the hard work you put into your app could be for nothing. Because of these facts, iOS versions of apps do tend to be more popular and also get priority in the development queue over the Android counterpart. However, these are also the reasons why many app developers stick with Android. On Google’s side, developers have an incredibly lower chance of getting rejected. Also, on Android you will see a far wider selection of applications, without taking anything away from Apple’s collection. Apps that significantly alter the aspect or functionality of the entire operating system are available on the Play Store whereas the iOS marketplace lacks in that department.  

Google Play Apps are seen easier than App Store apps:

After putting in the work to create an app, then getting past the admission part, developers start worrying about how many people actually see their app in the store, or how visible it is to those searching for it. It is a top concern for developers that when people search for their app, they would get a direct result that will score their app more hits. This isn’t always the case, unfortunately, and that’s to do with how each marketplace handles search queries. Let’s take a look at Apple’s model. In the App Store, developers get a special box when submitting their app. There, they put down all the keywords for their app, and if someone is to find it in the store, they would have to search for one of those keywords. Needless to say, that reduces the total number of people that find, discover or stumble upon your app by quite a lot.

See Also: Google Launches App Maker To Build Custom Enterprise App

Google on the other hand has its store set up so that when a user is searching for something, it will match the search query with app names, app descriptions, and pretty much everything else related to apps. This maximizes the chances of you finding what you were looking for, because it checks every piece of text on the platform to find something matching what you searched for. This is why many app developers choose Android as their development platform, because they have a guaranteed larger discovery rate right off the bat.

Google Play Store tells you more about the App:

If it’s a popular app, it’s probably available on both Apple’s App Store and the Google Play Store. You can check out one of your favorite apps on both the App Store and the Play Store to see just how much different the two app pages are. If you don’t have mobile devices on both platforms, you can always access the pages from your computer. On the App Store, you have a very minimalistic approach to app description, with just some screenshots and bits of information scattered across two columns. The only critique is from app reviews which are displayed on the page as a sort of encouraging factor for users that want to try out the app. The Play Store offers just one column, and you just scroll down to gradually learn everything there is about the app. You have screenshots as well as video (which is very important because it gives you the best pre-install notion of the app). Also, you get information about how other users are finding the app and you can filter comments so that you see them by the phone model comment leavers are using. You can even sort them to see the ones from your friends, so you can get a more personal endorsement from the app.

Finances are a less Stressful on Android’s Store:

Money is a very important factor when it comes to mobile apps. Even though some of the mare free, it is no secret or surprise that all app developers submit their creations in the hopes of getting some monetary gains or at least recognition that would boost their careers and thus lead to fruitful jobs. When it comes to Play Store apps, these are a lot cheaper and often times free, in comparison to Apple’s platform. This is because iOS developers charge more as a direct result of the App Store being so demanding. Also, having apps of guaranteed superior quality helps justify the inflated price tag. The atmosphere is much looser on the Play Store, and users have a much better time shopping for apps.

Handling complains is Easier:

Apple is in direct control of their store, meaning that if something happens and a client is demanding a refund or some answers, app developers can only tell them to “talk to Apple” about it. On the Play Store, developers handle their own apps and can distribute compensations or solutions to problems as they see fit.

Conclusion:

Having all these factors into consideration, we are not saying that Apple’s app store is bad or that it doesn’t stand a chance against Google’s. However, as you can see, the latter has some pretty powerful arguments as to why many deem it better for developers from both an environment and a business perspective.

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Mobile App Development

The mobile industry is continuing its rise to power, after already dominating the last couple of years. The fortuitous nature of mobile apps make it so they are one of the most desired forms of software, demanded in extremely large quantities all over the globe. Not only quantities, but also a plethora of purposes, as it has become pretty much a requirement to have your own app nowadays if you want your business to succeed. This makes mobile application development and app UX/UI design very sought after skills that will ensure a lucrative a long lasting career, if the current flow of the market is any indication. But as we progress, so too do apps require more effort put into them, and more dedication towards creating quality software for users to appreciate. So what are the UX design guidelines that will shape 2017? We are still at the very beginning, but we can already distinguish a few UX design traits that will carry on and be considered borderline mandatory, if you want to ensure a successful mobile app endeavor. Let’s take a look at these app design traits and see what developers will be aiming to achieve in 2017 with the mobile apps they work on:

Material Design Prevails:

Material design was introduced some time ago by Google through its array of apps and tools that help other developer create apps of their own, emulating this design style. The concept behind Material design is simplicity and how users can make the most out of an app in the fastest manner possible. This minimalistic trend seems to be the main guideline for app design still.

More Gesture-based Control:

Mobile apps are operated on smartphones, which use touchscreen technology to accommodate and perform tasks. UX designers will look to fully take advantage of this situation by adding more importance to Touch gestures within their apps. This means that we are going to see applications put more emphasis on Touch and allow users to seamlessly navigate or use their functions. This will be done by permitting users to use gestures such as swiping to get their point across, rather than having to navigate manually through a bunch of menus before they get where they want to be.

Personalized Text Fonts:

Many apps come with a standard font that carries throughout the application. It is believed that now, app designers will look to incorporate fonts and writing styles that will differentiate their app from the rest, and also act as a type of brand signature. An app could have multiple text styles for different sections or purposes, all left to the creative brains behind the app development process.

Related blog: Top Mobile App Development Trends To Watch Out For In 2017

Simplicity is Key:

Apps of the past might have showcased a complex nature in what might be considered an overzealous effort coming from designers, trying to show off their skills. That won’t be the case this year, as apps will look to be as minimalistic as possible. We will see applications with big, noticeable images and simple scrollable menus taking over app design. The idea here is that the simpler an app is, the easier it is for a user to make use of its features and not get bogged down in all the extra stuff.

Smartwatch Intuitive:

App developers are starting to look for ways to incorporate wearable gadgets into the mix, and take this into consideration when premeditating the final design. As smartwatches become more important in daily mobile trends, apps will obviously look to make smartwatches feel right at home and not offer a clunky and obviously un-catered to experience.

Related blog: Why Online Retailers Should Invest In eCommerce Mobile App?  

Built to Scale:

Mobile devices are getting bigger and bigger, and this year is expected to bear some really big screens in the smartphone department. That means that designers will have to carefully work around bigger setups and design to fit the feel and necessities of these larger displays that they might not have experience working with.

Colorful Scheme:

Apps in 2017 will be looking to offer vibrant and rich color combinations and variations that will ultimately enhance the user experience visually. Paired with the minimalistic approach of the interface design, bright vibrant colors could help maintain user attention for longer.

Conclusion:

As we progress, there are other trends that might surface or suffer birth out of the ashes of a previous one, but these are some of the ones that you can expect to see a lot during 2017, according to what most UX/UI designers seem to be interesting in expressing with their apps. Via MindInventory.

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E-Commerce, Mobile App Development

Today’s technology is ruled by a handful of technology empires which were built for various reasons. Some like to believe that these tech giants emerges out of the necessity of evolving from a technological perspective, offering mankind a way to advance, one step at a time. Google is a tech entity that has built its name on facilitating the way others interact with tech, even from its early days when it was nothing more than a search engine. Giving people a tool that powerful was only the start, as many years later, Google is still coming up with new and innovative ways to facilitate our transition into the next phase, which this time around is represented by the rise of the mobile industry.

Introducing Google App Maker:

App Maker is the latest addition to Google’s drawer of goodies, and as it takes its place among all the other helpful tools and services provided by its developer, we’ll take some time to see what the purpose of App Maker is in fact. The simplest way to describe App Maker would be to call it an opportunity for enterprises everywhere to create internal mobile apps. With this service, Google is encouraging enterprises to create internal applications that can serve and fulfill various company tasks. The seller here is that App Maker can help you develop your own app at a really fast pace, without needing to employ or assign a mobile app developer to handle it as they would take on a full-blown developing project from scratch.

 

How App Maker thrives through its simplicity?

The best thing about App Maker must be, hands down, how simple it is. Google’s new tool literally comes with a drag and drop mechanic which allows you to easily move things around and design your app in the most minimalistic way possible. It is not just a kid’s toy however, as it comes packed with features that make sure developers will have as easy a job as possible. Things like customized script support, scripting editor and a cloud platform to work with give developers all the coding support they need, although App Maker requires minimal coding.

Who can App Maker help?

If we are to believe what Google says about App Maker (and why shouldn’t we?), the service is meant to help businesses of all sizes which are either struggling to find an anchoring point into the mobile scene or are too inexperienced to know where to start in creating an app. App Maker is for both smaller, entry-level businesses, as well as top dog corporations. No matter how big or small a business is, their profile or history might have led them to a point where they do not have the necessary IT department or programming skills to conduct a full-blown mobile app development process. For cases like this, Google banks on the success of App Maker, which makes app development a walk in the park, and also highly accessible. The app completely removes lack of experience or even highly talented IT personnel getting in the way of a business joining the mobile phenomenon where mobile devices and mobile apps are gradually taking over in both popularity and applicative functionality.

How to integrate and adapt to App Maker?

Since we’re talking about introducing a completely new concept to an enterprise with theoretically no backing information on the matter, it would be quite redundant to have App Maker require resources that were never available or a concern for said environment. Those who choose to use App Maker do not have to fear about integrating App Maker into their regular mobile workflow, especially if they were already working with Google services. App Maker comes with full support and integration for all other Google products and services such as Gmail, Google Maps, Google Translate, Google Drive, Google Docs, Google Contacts, and even the more obscure ones such as Google BigQuery. Google lets developers integrate all these services into apps created with their new tool, maintaining a balanced ecosystem and familiar flow. Developers using App Maker also get to work with Google’s Material Design architecture and give apps a very Google-centric approach. Apps made with the new Google tool will use the new Google Drive Tables, which is a cloud-base service that stores data from said App Maker creations, thus providing a “playing field” for newly created apps. This means that developers won’t have to set up a platform for the enterprise apps they create, as they can use Google’s own work suite of services to create, maintain and store the apps.

Conclusion:

In retrospective, Google’s App Maker has a ton of productive qualities that no doubt facilitate the creation of apps big time. The importance of reaching out trough a mobile medium in this day and age is massive, and having the possibility to adjust while skipping some otherwise crucial requirements and getting straight to the productive part is invaluable.

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Mobile App Development

In this competitive modern business era, all kinds of industries need struggle harsh to stay ahead of their leading rivals. Recent advanced technologies have assisted businesses to make their complex operations more efficient and quick. Nowadays, mobile apps become the latest business trend that has been adopted by almost all industries in order to reach their global audience as well as stay connected with them quickly with several other benefits. In order to gain benefits from mobile app such as build a relationship and loyalty with customers, enhance brand awareness, visibility, accessibility as well as increase sales, strengthen brand, and many more, most of the industries have started developing mobile app to strengthen their core business activities and increase growth. Based on RED HAT Mobile Maturity Survey, shows that 90% of organizations had increased their investments in mobile app in 2016. In addition, Gartner survey say that by 2017, the demand of mobile app will increase 5 times more than the capacity of internal IT organizations to deliver it.

Popular Industries Earning benefits Using Mobile Apps:

From social media apps such as Whatsapp, Facebook to the job search app, including LinkedIn, a gamut of advantages gained by different industries using mobile application to connect their global audience with an aim to promote their products and offer prompt services to their customers.

Education:

Mobile technology has made learning easy and affordable in present time. In the age of e-learning, mobile app enhances interest of students in learning and comprehending subject easily and quickly. Nowadays, from nursery to post graduate, mobile apps help in teaching the subject elaborately. Universities, colleges, primary and higher secondary schools as well as personal coaching classes can improve standards of quality education using educational app that also helps in offer personalize education to each student. It also helps in efficiently managing the overall system of the education institute.

Related blog: Drupal vs Magento: Which is Right for Your Ecommerce Business?

Games and Entertainment:

Based on statista survey, Gaming app belongs in the top most category of mobile app show approximately 17 billion revenue on the global level and expected to grow over 44.2 billion by 2018. Gaming apps offers users engaging experience with complete entertainment without constraining age group. From famous cartoon character to favorite actors and actresses, gaming and entertainment apps are ruling the app industries. A trend of movie app prior to its release also attracts the global audience. Different mobile gaming app categories include action, educational, music, adventure, racing, puzzle, sports, and many more attracts people of all age groups, globally. Choosing a current scenario or trend, festival or famous personality based gaming concepts works successfully to allure target audience on the global platform.

Travel & Tourism:

Travel & Tourism apps also become one of the most popularly used apps in the world. Nowadays, tourism industries started seeking help of a professional mobile app development company in order to enhance growth and reputation of their business. Knowing facts about the tremendous benefits of mobile app for tourism business, today, the travel industry is enjoying gaining its unmatched outcomes. A mobile app for travelers helps them to plan their trip efficiently and quickly in a cost-effective manner. Moreover, many useful features during travelling also proffer in app such as check weather, search restaurant, map features, nearby attractions, famous shopping places, and several others. From finding a hotel of your budget to book flight tickets, nowadays, travel apps comprises all advanced features in order to serve customers quick and accurate services just at their finger touch.

Transportation:

Mobile app for transport can benefit the transportation industry in improving customer services, workforce management and many others, such as from monitoring vehicles, deliveries, location of workers as well as assign routes, distribute tasks, etc. Different app can be developed such as for offering bus/shuttle/car services, an app offer instant access to a hire vehicle. In order to improve the efficacy of the transportation industry, different types of mobile apps give complete solutions helps them in enhancing operational capability.

Related blog: How Much Does SEO Cost?

With increasing use of technology in every sector, manufacturing industry has also stepped ahead in taking advantage using the latest technology including mobile apps. With advanced features and functionalities, mobile app for manufacturing industry helps in automates the complex operations of the unit easily. Moreover, it also eases to connect the entire network of employees, suppliers, customers, and business associates. Utilize better resource management, enhance decision making strategy and increased productivity becomes feasible with seamless mobile app. In order to streamline inventory management, inspection, work order, customer services, logistics, invoicing and other processes of a manufacturing unit, an efficiently developed mobile app accomplish all your purposes.

Pharmaceutical:

In the ever-increasing challenges of the pharmaceutical industries, mobile app becomes a boon for this industry. From profound clinical studies, research and survey to store vast research based data, mobile app help pharma sector in monitor all activities of the drug before and prior to its launch in the market. It also helps to comprehend their product impact and implement it accurately in the future. Moreover, app for pharmacists helps in collecting all data easily and quickly, offer quality care and reduces paperwork. Moreover, access to sharing patient data, interactions with patients and physicians, deliver more personalized care to patients, and many more to offer real-time responsive services.

Banking & Finance:

Mobile apps meet all the objectives of banking and finance sector by offering unsurpassed advantages to their customers. Comprising high-end security level in an app, mobile banking app becomes most convenient tool for the industry to allure the customers. It helps the banking sector to improve customer engagement, provide better services and stay connected to inform them about new financial products, schemes and offers. With several easy to use features can make banking app boon for its users. Thus, an efficient mobile app helps in attracting more customers.

Conclusion:

We have discussed here only a few industries, but, today, almost all types of industries can gain benefits of custom mobile application development based on their requirements. You can hire any expert mobile application development company who can develop customized user-friendly and successful mobile app based on your needs of cross-platform mobile app development that helps your business to enhance productivity and profitability.

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Mobile App Development, Web App Development

When looking at the top mobile app marketplaces, you commonly see things like the Top Downloads page, Most Popular page, etc. However, we’re talking about a page. How many more pages are apps no one even knows they exist and will never meet success due to various reasons? Sadly, the answer is way too many to count. But of course just like in any other thing in life, success is achieved by those who put in the work and excel at the little details that make them stand out. Some apps fail because they’re bad, plain and simple, but there are also a lot of apps that have a lot of potential. The latter category fails often due to mistakes they make here and there without even realizing in time. In this article we are to learn what kind of mistakes app creators make under their own noses which ruin the final product.

How will your app make you money?

There are a lot of steps to take before getting there, but the final step is no doubt choosing a monetization system for your app. A common mistake made by app developers is that they don’t think of this aspect until very late into the project. You wouldn’t be the first one to be sitting idly with a finished app and no idea how to sell it. The result is a poorly applied business model that results in your app not meeting its monetary potential. Let’s break that down for a second. In app marketing, there are multiple ways in which an app can produce revenue and depending on what kind of app you create, the best one can change. It might be more efficient or profitable to release your app under a “free but featuring ads” model, or straight up charge a fixed amount for each download. Having two versions of the app, one free and one paid but with certain benefits is also a popular formula. This must be something that you evaluate and turn over in your head as you develop the app, not after you’ve finished it so that you hinder both the release date and income.

Related blog: Google’s Mobile First Policy May Benefit Your Business

Budget Managements and Resource Distribution:

The way you manage your budget and how you make use of your resources will determine how the final product will look like as well as what impact it will have ( and on whom, for that matter). There are several cases of great apps that never see the light of day because the developers plan their budget in a very sloppy manner and so they run out of funds before development is complete. Another similar example is putting all your money into the app itself with no more funds left for promotion and marketing strategies. There is also a reverse situation where you have a killer marketing campaign for an app that you can’t actually build because, guess what? You spent your entire budget on a killer marketing campaign. Such things differentiate the success stories from the “almost there’s and “what if”s.

Rigidness and Unoriginality:

If your app focuses on doing only one thing, and that thing only, it might live out a short success followed by a sudden drop. No matter how terrific a function is, it eventually gets old, outdated, or outdone. This is why it is important to make sure that your app is capable of bringing multiple elements to the table. Sure, you might have sought to create an app that does one particular thing very well, and you’ve succeeded. But if you want to keep building on that success you need to expand your horizon and start thinking of new ways the app can serve your customers. Let’s keep looking here for a second, specifically at errors that occur in what apps provide. If you make an app that achieves the same purpose as other existing apps, you need to make sure you bring something new to the table. Often times people release apps that approach the same successful concepts as already popular apps, but not as well. This is a sure way to make sure that your time and effort are wasted.

Conclusion:

That being said, developing a successful app is never an easy task. There are a lot of elements that are out of your control such as current trends or user tendencies, but there are also lot aspects you can directly influence. Making sure you do everything in your power to succeed and that you avoid errors that can cost you a lot will prove decisive in the end.

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E-Commerce, Mobile App Development, Web App Development

The evolution of modern day technology has led to an undeniable raise of popularity amongst eCommerce mobile apps. There are several factors behind this, and one of the simplest answers is that younger generations spend a lot of time on their mobile device therefore smartphones and tablets are an amazing ways to reach massive audiences. Every good business knows that it needs to adapt if it wants to remain on top or even grow, therefore a lot of enterprises now find themselves owning eCommerce apps. However, not every business has an app yet, so in this article we’re going to look at what make eCommerce mobile apps a good idea. With the rise of such apps being predicted to further accelerate in 2017 and 2018, deciding to have on for your business might be a very smart business model.

More Control, Stability and Functions:

There is no denying that mobile apps are superior to web applications when it comes to marketing. All the little problems that can occur on managing a website can be far easier to remove or fix on a mobile app. In addition, the amount of control you have not only over the app but also over the way customers interact with it, it is net superior to the web counterpart. Through a mobile app, you can offer a way wider array of functions to the customer and also customize their experience into a personal one.

Diversity Brings out the Savvy Shopper in People:

Studies show those businesses which implement several methods for customers to shop through usually end up making more money. Through trial and error, some companies learned that the key is not to overshadow the traditional means of shopping with new age mobile apps, but rather have them complement each other and work together to offer an enriched experienced to the customer. That being said, having an eCommerce app that can make your services available day and night to people doesn’t mean you’ll lose your physical shop business, but that your overall income will be buffed by the mobile app initiative.

Giving People what they Want:

While there are clear benefits to implementing an eCommerce app into your business plan, another reason for which you should have one is that people want one. While that might seem like some head scratching material, there’s an explanation coming. Mobile apps that allow people to make purchases from their home and also get a lot of other features related to a brand are becoming more and more popular. As that is happening other brands will comply to the trend, making potential customers want to see the same thing coming from your brand. And you know what’s worst? They will take not seeing more as seeing less, meaning that it can actually be in your detriment not to implement an extra feature.

Push Notifications:

Through push notifications, you have a direct line to customers, letting them see (and making sure they see it) what the latest deals in your store are. It’s a great tool that every business with an app uses. The best part is that users enable push notifications themselves, meaning that if you send Push notifications to someone they probably want you to, so there’s no breach of privacy.

Enticing Features:

Beyond showing people what your store products or services are, you can use an app to bolster their loyalty towards your brand. Different exclusive deals, tools and helpful features baked right into your business’s app can really drive customers towards your business.

Meet the People you’re Selling to:

An eCommerce app is also a great way to get to know your clientele. Just as you can use it to offer personalized shopping experiences to people, so can you make use of an app to learn more about your customers. What they like most, what their shopping habits are, and what is more likely to spark their curiosity and appeal to their inner shopper. You can’t really do that in a store in the couple of minutes they spend there, unless you conduct a full blown interview right there on the spot. That would be weird.

Conclusion:

In conclusion, there are many perks to having an eCommerce app. Not only is it beneficial, but depending on what your business domain is and who your competition is, it might actually save you from losing some customers. Embracing the eCommerce app trend is sort of a necessity if you want to stay afloat in a constantly changing ecosystem.

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Mobile App Development

There will always be a demand for competent solutions when it comes to financial transactions. Entering the mobile app era, banks and individuals alike are more app-oriented even when considering ways to manage and complete their payments. An app that provides services that seek to accommodate its users and their payments is Paytm. The app is recorded to house 7 million transactions. Care to guess how much time it takes Paytm to register 7 million transactions? The answer is one day. Yep, Paytm is a platform where 7 million transactions take place daily. That being said, it is understandable how a developer would want to replicate that success and incorporate a new app into the payment app scene. If you are looking to develop such an app, this article can serve as guide so that you know what to look out for and what to focus on during development. Following these suggestions will prove quite impactful down the road, when your app is complete:

Keep it light:

The whole point of mobile applications that allow you to manage payments is that it is supposed to be easy and eliminate the hassle of more traditional means. However, if you make an app that just complicates things it completely beats the purpose of the app, so try to keep the app very simple to use. Your goal is to come up with an app that will serve its function in just a few steps.

Security:

From the very beginning of the project you need to realize how crucial security is. Despite the advanced security perks that come with digitalization, it also opens a door for a new type of threat: hackers. Cybernetic attacks can cause a lot of harm, and when talking about a digital wallet type of app, it can be devastating. That is why security should be one of your top concerns all throughout the development process as well as after the app is finished.

Location based service:

You should save your customers from having to go shop hunting. What that means is that they should gain access to information telling them exactly where your app can be used. By implementing a location based service that will alert them about nearby supporting stores and businesses, you can boost your app’s popularity because more people will know about more places where it can be used.

Payment status:

Payment status will promptly update the status of each payment so that all parties involved know at each moment where their money is and what is happening to it. You can imagine that when a transaction fails or something goes south, your users will want to know what is happening. Leaving them in the dark will only cause them to have less trust in your app. Especially when talking about something as important and often times delicate as money transfer, you can’t expect someone not to want info on their transactions at all time.

Related blog: Websites: The Myths, Truths and Predictions for this Year and Next

Redeemable coupons:

Redeemable coupons have seen a massive increase in the last couple of years, and it doesn’t show signs of stopping this year or next year for that matter. Through these coupons, retailers and marketers are able to pinpoint and focus on a specific group of consumers. It would be highly beneficial for your app to incorporate support for these coupons so that they can be scanned and redeemed through your service. That being said, there is a bright future ahead for those that invest in this sort of app. Thanks to the current flow of things and how apps are becoming the center-piece to many businesses’ connection to the world, you can cash in quite a pretty penny through a payment app. App developers that put in the time and effort to come with a great solution and also alternative to Paytm can find themselves raking some serious coin as well as industry rep, which can open more doors in the future.

Conclusion:

The reason for which there aren’t as many competent solutions as you might think, could be the fact that this type of app requires a lot of attention to detail due to the sensitive nature of its objective. If you take into consideration everything that we have gone over in this article, there is no doubt that you will be able to create an app like payment that will spark the attention of important clients. It is important to keep in mind that people are always looking for easier ways to do stuff, and by accommodating this demand you can easily secure yourself a sweet spot in the app market.

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Mobile App Development, Web App Development

Google’s shift to mobile first is about trying to keep its users who search the internet happy.

Google is in the process of testing its new mobile first indexing policy that will soon be in place. It matters because all businesses that have an online presence are subject to the effects of Google Search algorithms. These algorithms are steps, a calculated, complex sequence of actions that Google programs to return the most relevant search results. Realize what the new mobile first policy means for your business and learn how you can improve your website’s chances of ranking high.

Desktop Searches Were King:

Everyone has heard of the popular two-word phrase “Google it.” The internet search giant remembers that for decades people have used a desktop or laptop computer to search the internet. Until now, Google’s algorithms ranked desktop searches higher than mobile devices.

Following a Trend: Mobile Device Usage Grows:

From 2008 to 2016, there’s been a steady growth of mobile phone usage while desktop has been stagnant. By the end of 2015, recent data showed that 51 percent of people in the U.S. regularly used mobile phones. Google recognized the shift in mobile device usage and is acting upon this trend.


Google’s Solution to a Modern Searcher’s Problem:

Today, many websites have desktop and mobile versions, but the latter displays less content. This is simply due to the architecture of these websites of which Google has no control. Google can, however, give a higher ranking to the ones that are mobile-friendly. It’s trying to solve a problem for its users. When someone searches for content on a mobile device and it’s not there, yet the searcher knows that it’s available via a desktop computer, it could lead to a frustrating experience for the user. The worst-case scenario for a business is that the user moves on to find another website that is more mobile-friendly.


Opt for Responsive Design:

Responsive design could mean the difference between whether or not your business has a high enough ranking in the search results. Responsive is the best option because it gives your website agility. It allows people to view it the same way on different devices such as a tablet, laptop, desktop, or mobile device, whichever they choose. If for some reason, you don’t want to go “responsive,” consider asking a professional website designer about using structured data markup so that Google can better understand your website’s data. When finished, the designer may check it for visibility by testing it with Googlebot.


Be Prepared for More Changes:

Some worry that too much focus is on mobile and not enough on other search devices. To address this, make sure that your website’s back-end architecture can handle all channels.  Keep in mind that Google’s ranking system will change again at some point in time.


Mobile First Represents Opportunity:

The switch to mobile first may open up an underutilized opportunity for your business to increase sales. Consider mobile advertising platforms, such as social media, video, local search, and others. As mobile usage continues to grow, so likely is purchasing using that type of device. However, it’s good to monitor and review your campaign analytics to determine which devices are used most in your sales conversions.   The side effect of doing nothing is invisibility. Seek professional assistance now. Your brand is worth it! Don’t let your competitors be the only ones to benefit from higher rankings due to the new mobile first indexing rules. VoXill Tech is your technical ally. Just leave the back-end architecture to us and we’ll get your website mobile-ready. Take this time to Contact-Us or call us at +92342-9900007 today!

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