Google is in the process of testing its new mobile first indexing policy that will soon be in place. It matters because all businesses that have an online presence are subject to the effects of Google Search algorithms. These algorithms are steps, a calculated, complex sequence of actions that Google programs to return the most relevant search results. Realize what the new mobile first policy means for your business and learn how you can improve your website’s chances of ranking high.
Google’s shift to mobile first is about trying to keep its users who search the internet happy.
Desktop Searches Were King:Everyone has heard of the popular two-word phrase “Google it.” The internet search giant remembers that for decades people have used a desktop or laptop computer to search the internet. Until now, Google’s algorithms ranked desktop searches higher than mobile devices.
Following a Trend: Mobile Device Usage Grows:From 2008 to 2016, there’s been a steady growth of mobile phone usage while desktop has been stagnant. By the end of 2015, recent data showed that 51 percent of people in the U.S. regularly used mobile phones. Google recognized the shift in mobile device usage and is acting upon this trend.
Google’s Solution to a Modern Searcher’s Problem:Today, many websites have desktop and mobile versions, but the latter displays less content. This is simply due to the architecture of these websites of which Google has no control. Google can, however, give a higher ranking to the ones that are mobile-friendly. It’s trying to solve a problem for its users. When someone searches for content on a mobile device and it’s not there, yet the searcher knows that it’s available via a desktop computer, it could lead to a frustrating experience for the user. The worst-case scenario for a business is that the user moves on to find another website that is more mobile-friendly.
Opt for Responsive Design:Responsive design could mean the difference between whether or not your business has a high enough ranking in the search results. Responsive is the best option because it gives your website agility. It allows people to view it the same way on different devices such as a tablet, laptop, desktop, or mobile device, whichever they choose. If for some reason, you don’t want to go “responsive,” consider asking a professional website designer about using structured data markup so that Google can better understand your website’s data. When finished, the designer may check it for visibility by testing it with Googlebot.
Be Prepared for More Changes:Some worry that too much focus is on mobile and not enough on other search devices. To address this, make sure that your website’s back-end architecture can handle all channels. Keep in mind that Google’s ranking system will change again at some point in time.
Mobile First Represents Opportunity:The switch to mobile first may open up an underutilized opportunity for your business to increase sales. Consider mobile advertising platforms, such as social media, video, local search, and others. As mobile usage continues to grow, so likely is purchasing using that type of device. However, it’s good to monitor and review your campaign analytics to determine which devices are used most in your sales conversions. The side effect of doing nothing is invisibility. Seek professional assistance now. Your brand is worth it! Don’t let your competitors be the only ones to benefit from higher rankings due to the new mobile first indexing rules. VoXill Tech is your technical ally. Just leave the back-end architecture to us and we’ll get your website mobile-ready. Take this time to Contact-Us or call us at +92342-9900007 today!
2016 was a big year for web design. In an ever-changing digital landscape we have evolved principles, explored new platforms and pushed the boundaries of creativity to make our website solutions better than ever.We’ve got the best of the best to take a look back at the myths, truths and what’s hot to look out for in 2017.
Changing Role of UX in Web Design:
Firstly, we take a look back at the ever-changing role of UX in web design and developments. We’re more than just people who design wireframes- but what do we mean by that?
Myths- What was predicted last year?
Usability tests have long challenged the so-called three-click rule or two tap rule. Contrary to popular belief, people don’t leave your site or app if they’re unable to find the desired information in 3 clicks or taps. In fact, the number of necessary clicks affects neither user satisfaction, nor success rate. That’s right; fewer clicks don’t make users happier and aren’t necessarily perceived as faster.
What counts here is ease of navigation, the constant scent of information along the user’s path. If you don’t make the user think about the clicks, they won’t mind having a few extra clicks.
Truths – what were we right about?
A/B testing is just a small part of what we do:
Across a few projects in 2016 there has been excited talk in meetings about how A/B testing can solve all user experience issues. A/B testing only specifies that you need to test new designs against each other. It can’t be used to create solutions for the user. Some companies have mistakenly relied on A/B testing as a quick and easy way to develop their user experience.
Nothing about A/B testing determines what you’re going to test. A/B testing multiple crappy experiences does, in fact, lead to a final crappy experience.
The best way to come up with great products is to go out and observe users and discover any issues they face, and then use good UX design processes to help solve them. A/B testing can be powerful but only within the full complement of UX disciplines.
What didn’t we see coming?
Jellyfish loves to hire people with the right skills, the ability to work together and the eye to produce and present great work. As the UX team at Jellyfish grows, we endeavor to find the best people to join us.
Demand across the industry is growing at an unprecedented rate in 2016 and what has become apparent is that a lot of people coming forward as candidates view wireframe and prototype creation as “UX”. This makes it inherently difficult to hire someone successfully into a generic UX role, they must be extremely versatile and adaptable with skills covering a variety of disciplines (see diagram). The best of the best UX designers are out there but we continue to keep our ears to the ground to find them.
2016 has seen a lot of new work and clients for the UX team and thanks to our efforts, moving into 2017 we will have a growing and talented team to continue that work.
What do we think we should look out for next year?
There are lots of new tools to look out for in 2017, some of these are detailed below.
Pixate, a platform for creating and sharing complex interface designs, was shut down… On the bright side, the company had been bought and merged into the Google family.
At the same time, another company “Relative Wave” – Form (software for building quick and native prototypes across multiple devices), was also brought into the Google Material studio.
Both teams had some great ideas, and with the help of Google, they’ll be able to bring those ideas to the design community at scale. When the new incarnation of the software appears, it could be a fantastic tool for all UX and Creative designers.
It is a very exciting prospect just for the fact that Google products usually offer great team collaboration, ease of use, a broad range of tools, integration with other Google products, mobile integration, and flexibility.
The first stage of this Google vision can be found at https://material.io/stage/
We will watch it’s development closely in the new year as they will be giving the established Axure, Invasion and Framer a run for their money.
The importance of Digital Guidelines:
As the shift from more traditional formats to online continues, there has never been a greater need for brands to take a digital-first approach. And as digital designers, we need to constantly reevaluate what it means for a brand to be successful in this digital space.
Myths- what was predicted last year?
Historically, brand guidelines had been designed to be a physical, printed document that expressed the personality of the brand. More recently, the reality was that these documents, although designed for print, were never actually printed.
There was also a tendency to look at the actual elements of the brand identity with this print based mindset – this is your flat logo, here it is in mono, use this typeface at 38pt. But a brand’s identity has to work so much harder in the digital space, across a range of smart devices with varying screen sizes and resolutions.
What should we look out for in 2017?
In 2016, we have started to see more brands move towards digital guidelines. Not only are the guidelines themselves moving online to create a ‘living document’, but the content itself is taking much more of a digital-first approach. Responsive web design has been around for a while – and is here to stay especially with Google now boosting the rankings of sites which optimize their content to mobile devices and users. A brand’s identity needs to adapt to these spaces and work within these responsive frameworks and variable sizes.
Brands that are doing this well are creating digital identities that are simple and flexible, that work on a website or scale down to the size of a social icon. So that when the site is optimized for a device the brand is also optimized. We will be seeing much more of this approach moving into 2017.
Google Material Design:
Although originally launched back in 2014, we have seen a continuing trend in 2016 for the infiltration of Google’s material design language – ‘a set of design principles and guides which (Google) developed to create a more consistent user experience.’
Building on the traits of flat design (simple, bold, graphic), material design introduces more tactile attributes which offer more intuitive feedback to the user and an overall improved UI. Designer Matías Duarte explains ‘unlike real paper, our digital material can expand and reform intelligently. Material has physical surfaces and edges. Seams and shadows provide meaning about what you can touch.’
2017 will likely see more websites adhering to these design principles with designers exploring new ways to bring richer, more engaging experiences to the user. Expect to see more sophisticated micro-animations that add meaning to interactions, bold and graphic interfaces that immerse the user and more layered 3D elements that add a new depth to the UI.
As these UI and UX patterns begin to emerge we are starting to see a more consistently user-friendly web. And if this tried-and-tested design functionality works then it makes sense for brands to use it rather than re-inventing the wheel every time.
You could argue that this more unified online experience will lead to every website looking the same. For brands to stand out against the competition and to make that all import connection with their audience they will need to focus more on creating unique content that represents who they really are. Content should be relevant and genuine and we are likely to see more custom illustrations, icons, and typography, as well as authentic, commissioned photography moving into 2017.
Node Js Vs. Traditional Stack:
As we look at how we build websites at Jellyfish we are more and more interested in frontend development platform developed by Google called NodeJS.
Myths – what was predicted last year?
NodeJS was predicted it would replace the traditional stack on a widespread scale. Additionally, at the time there was a strong debate within the development arena on “Native Apps vs Mobile Web” and which would “win”.
Truths – what were we all right about?
From our developers’ perspectives, this time last year there was a lot of hype around NodeJS which led to a period of strong adoption around associated technologies throughout the industry such as Sass, Less, Gulp/Grunt, Web Sockets and AngularJS which was fantastic to see. We adopted a careful filtering of the new technologies which led us to extend our use of Sass across most of our new builds which brought both great efficiencies, and a period of struggle while we attempted to convert old methods to new. We were successful and now find ourselves reaping the benefits of the efficiencies which these technologies provide. We’ve always advocated using “the right tool for the job”. Having a responsive site has become the norm. However, we have noticed an uplift in the amount of requests we are receiving for Native Apps.
What didn’t we see coming?
The speed at which Web Services such as those provided by Amazon, Google and Microsoft would expand. The toolset has improved so rapidly we’ve found that we can offer a distributed, auto-scaling service to our smaller clients. It’s given us a greater array of tools that are more accessible, reusable, performant and easier to set up via templates. These have allowed us to offer more ESB / micro-service based developments allowing teams to focus on, and targeting of a specific component.
What do we think we should look out for next year?
Many of the recent developments have provided increased load on web clients which incurs performance issues. Therefore, it’s likely that we’ll see a greater adoption of more performant technologies such as Web Sockets and compiled (and possibly newer) languages such as Golang. These technologies will reduce the number of full page loads making for a faster web experience by only reloading portions of the page and maintaining a consistent, lightweight connection to the server.
It’s also likely we’ll continue building more custom ESB (Enterprise service bus) solutions for our clients which will lead to a reduction in the cost of future updates as web components become more modular. For those who do not know ESB, a simple ESB example of this would be that the service that fuels the date for your websites will be separated from the websites themselves allowing you to upgrade each component individually, rather than having to upgrade everything at the same time.
- Design the logo for your website – The web designing company has to work closely with your business firm on the design of the logo. This is very important because it will project the brand as well as your company identity. You cannot ignore the value of a unique logo as it becomes the very foundation of your business.
- Design the layout of the homepage – You will have to give them some ideas and cooperate with the web designing firm to arrive at a particular look and a feel with the landing or the home page for your business website.
- Design the layout of the inner pages – This will be closely linked with the colours and the layout of the homepage of your website.
- Convert the photo shop layouts into CSS and HTML for images that are web-optimized.
- Develop the back end database.
- Identify the keywords and keyphrases for your website for search engine optimisation – There are various tools that can be used to identify select key words and key phrases that may become relevant for your particular field of business to increase the chances of visitors finding what they are searching for, when they browse your website. The formation of the content and its layout is half the work done for your website.
- Combine the selected content with programming and offer templates.
- Prepare for search engine submission and all reciprocal and relevant link exchanges.
Java, Node.js or .Net – Which one to opt for? :If you are looking for a scalable, secure and a well-supported development framework and runtime environment which could be useful in producing of large-scale scenarios, you cannot depend on Java alone. Instead, choose Node.js over Java and .Net. Here is why Node.js is the better choice.
- Secure and your developers know it – With a reputation for being secure, easy to learn and scaling well, Node.js appeals to several tech communities. It is already being used in production by several well-known organizations.
- Offers non-blocking I/O API and great speed – An application’s scalability and throughput gets optimized by Node.js which offer a non-blocking I/O API and an event-driven architecture.
Choosing the Node MVC Framework:So, which framework is best for Node.js? Your organizational needs will enable you to give an answer for this. Ask your developers to determine the capabilities they need. For instance, Sails.js is known to offer flexibility, robust community, permissive license and out-of-box readiness. How does Sails.js work? : Being based on Express.js, any middleware based on Express can be plugged into Sails.js and used offering the developers access to several open source packages running on the platform of Express. Sails.js can help as it has Waterline ORM that helps to write a database adapter which can be connected to various systems. You also have a number of database adapters available in Sails.js community including MySQL AND Microsoft SQL Server allowing AnyPresence to use a single framework. Best of all, the development process can be quicker than say when you’re using Java. This is because Sails.js makes it quite easy and quick to get stuff in use, using prototyping. Changes can be viewed and tested easily and one can iterate rapidly. In fact, this procedure can be useful even if you’re looking to develop apps for Internet of Things. With its varied capabilities, the apps will be ready for different challenges easily. Voxill Tech offers some of the best apps for your business. The app development company can design apps as you need, taking into account your unique app requirements.
It Scales:The capability of scaling accordingly is something that drives many developers towards choosing Node.js. This functionality comes into effect when talking about software stacks. From a server side perspective, developers choose to build their software stacks on Node.js completely. Startups aren’t the only ones that benefit from this, as it is noticeable in several established brand examples. Among these examples we can find the likes of LinkedIn, eBay or even Groupon, and thanks to Node.js they are able to distribute large workloads onto servers while displaying unparalleled performance parameters.
Quick to Respond:The amount of time in which a server responds while being in the midst of testing is very important as it lays down the foundation for the startup performance overall. The advantage of using Node.js over another development platform can also be found in the speed with which Node.js developers are able to get a response. This is due to its light nature and the fact that it doesn’t clutter up with app servers and JARs that can otherwise slow it down. As a result, developers find themselves free to focus on writing the code and deploying it just as quick. Also an important factor in why Node.js is so fast is the fact that it uses the same language for frontend and backend, so that there’s no need to alternate between the two. For someone freshly getting a startup going, it can be a huge relief not having that extra thing to worry about.
Easy to learn, Easy to Use:Since we’re talking about startups, it only makes sense that we assume that most of the people creating them will be novices on the development scene. This can be quite daunting when dealing with other platforms which require a tremendous amount of work and will to learn, just to get down the way it works. With Node.js, the learning curve is quite manageable. In fact, you’ll be a Node.js expert in no time. As mentioned before, the front and backend use the same language which means that a substantially smaller amount of code has to be written in contrast with a scenario where frontend and backend don’t use the same language. Micro Services: Micro services come in the form of an architecture type and bring forth a series of perks that users can benefit from, just by using Node.js. Customer count scaling, increased speed and safety for writing code, extensive testing capabilities in an A/B format, and customer feedback facilitation. These are the features you can include in your toolbox if you are to embrace the micro service architecture designed within Node.js.
Related blog: AngularJS Development Skills – Benefits for Developers.
Community Perks:Getting a great service is always a good thing, but it’s always better if you have a community of peers to rely on for occasional help. When you are part of a community, problems get fixed ten times faster and also knowledge is gained at accelerated rates as well. Thanks to the overflow of great features and functionalities, as well as its smooth learning curve and easy to code nature, Node.js is rapidly garnering popularity and a strong community around it which can be a very useful tool when you find yourself in the dark as a starter developer.
Conclusion:That being said, Node.js is a great choice for people that want to get straight into the action and proceed to doing without having to spend huge amounts of time learning the software first. The array of functionalities give Node.js an edge over its competitors and keep users satisfied during their projects.
Optimized for Productivity:Any good web developer has to put in a lot of work so that the end result is something they both be proud of, and at the same time make use of. However, you will no doubt agree that the best work is accomplished when the best conditions facilitate said work. What that means is that with the help of AngularJS long list of tools, developers are looking at a very comfortable road ahead towards project completion. A lot of the nuisances that occur with other platforms are now gone and the speed at which tasks are finished is also higher. AngularJS features an API client as well as form validation and routing, and to round up the feature list, also brings out scope management and data binding. It even offers support for animations, which is not all platforms can say.
Say Goodbye to line Coding that Tests your Sanity:Coding is the make and break of many developers. If you see two developers at the bar using a lot of hand gestures, they’re probably talking about coding. While their efforts to make coding as quick and painless as possible take many turns, AngularJS comes in to save the day by eliminating a lot of the core problems that previous forms of coding offered. A lot of the stuff that cause coding to be the extenuating process it is, are gone once you switch to AngularJS, and yes, that includes information tying. Additionally, AngularJS users won’t have to bother with incorporating any MVC pipeline deployment into their process. These come as major reliefs for developers that have not yet made contact with this platform.
Parallel Development:Many web developers will attest to often time having issues with stepping on each other’s toes. This is drastically touched upon with AngularJS thanks to the framework’s highly manageable approach on dependencies. They aren’t completely removed, but they are maneuvered so that parallel development can be viable and productive.
Conclusion:As you can see, there are a lot of benefits that come into play once you decide to adopt AngularJS as developing platform. From comfort perks to sheer productivity and efficiency key improvements, AngularJS allows developers to focus solely on the task ahead and gets rid of all the inconveniences and distractions that pop up along the way.
1. Everyone Is On Mobile:We live in a world where smartphones have quickly gained popularity and expanded into every household and every type of economy. People need phones to communicate, go online, to chat, to listen to music, to watch movies, and to play games. I haven’t exhausted the list, I am sure many people put their smartphones to many other uses. It is an indispensable tool. Everyone has become dependent on smartphones and the dependency will only rise over the years. When we talk about numbers and facts, we can conclude that over 1.2 billion people access the web from smartphones or mobile devices. This is a number of approximately 80% of all internet users. It would not be wrong to say that majority are going online using their smartphones. This is the number one reason to go for a mobile optimized website for your business.
2. Users Behave Differently On Mobile:We can consider hypothetically that there are the same set of people behind both mobile and desktop. But they behave very differently when on different devices. Smartphones with lesser processing power and bandwidth ought to be more text oriented sites being viewed on them. But interestingly it’s the other way around. People on smartphones are known to use more of user generated content like YouTube, Instagram, Twitter etc. These social media channels have achieved a huge success by offering short videos and a lot of imagery. These short videos and images are key to capturing the mobile users attention. Capturing this traffic would necessitate having a mobile friendly website with a very well optimized design. This should help engage the mobile users craving for videos and images, and for user generated content. Let your content be easily accessible and shareable at the same time. Use social media icons in order to facilitate sharing your products & services with their friends and community. When people share your content becomes more credible to their friends and community and capture more eyeballs and in turn sales. This is why business these days are using mobile optimized websites as it helps share your visual media and also help generate more shares.
3. Users Switch Between Devices:Surveys have proven that more than 90 percent of the internet users change their platform or device in order to achieve a particular goal. This simply means that even after having most of your website conversions from desktop users can also engage with your website from a smartphone at any point of your sale process. This is simply because most of the people get bored while looking at the websites so they use phones to look at things that they find interesting. And when they get interested they switch to desktop for completing the purchasing process of the product that they have probably found on smartphones. Hence, if your website is not capable of responding to multi-screen sizes then you may lose most of your sales.
4. Half Of The Web Traffic Is MobileEvery website owner is looking to increasing their sales and traffic. As we all know that mobile users have increased many folds over the years, and it continues to increase everyday. There is indication that over half of the web traffic is accessed via mobile phones. This can be a solid reason why you need to have your website optimized for mobile phones as most of your customers use mobile phones for accessing the internet.
5. Mobile Users Buy More:Mobile users buy more services when compared to desktop users. A smartphone user can be accounted for the lowest dollar per transaction. For the small and frequent purchases, these mobile users are ideal. Like if you have something to sell below $10 or 15 then they can be the best audience for your services and products. Many of the mobile phone users who visit your websites can be interested in your product and services and can opt to buy those services. But for sales to happen, your mobile website should be responsive enough to handle that processing. Poorly designed websites that are not mobile optimized would probably loose out on all those sales, as their interface is built to handle transactions for smaller screens.
6. Lets You Get More Social:Use your website to build a huge social following. The mobile can help here as 91% of mobile use is for social use. The mobile is primarily used as a source for going online to their preferred social platforms and engaging in social activities. Advantage of having a mobile optimized website is that, you can tap into this potential source of unlimited traffic and users, and convert them into loyal customers and followers. For that the users should be able to seamlessly follow from the social media to your site and vice versa. And that can only happen when your site is mobile optimized and can be accessed with ease on all platforms.
7. Different Strategies For Mobile Landing Pages:For any website the landing pages are the main player in the conversion process. And how these landing pages convert can impact hugely on the revenue generated by your website. But the landing pages are way different in cases of desktop and mobile websites. Some of the basic things remain same on both the platforms, but mobile screens are not able to handle all kinds of bandwidth intensive visual representation that is employed on desktop screens. If your business demands more purchases and sales then you will need to create responsive landing pages suitable for mobile phones users.
8. Great Mobile Sites Help Differentiate Your Brand:Having a website specifically optimized for mobile phones is the greatest way to separate yourself from the competition. As of now many of the business websites are not optimized for smartphone. And about 54% of the business websites are not responsive. Most of your competitors would have un-optimized mobile sites and this could turn out to be beneficial for you. You can could tap the market where they are lagging behind. Optimizing your website for mobile devices is the best and easy way to gain an edge over your competition.
9. Google Favors Responsive Mobile Websites:Everyone knows the importance of search engines like Google for their business websites. These search engines are lifelines for tons of websites, as they provide them with huge organic traffic. This organic traffic in the long term is better than any kind of paid traffic, in terms of visibility and conversion. It also saves on huge amount of dollars that otherwise you would be paying to these search engine giants. A perfectly mobile optimized website has an advantage over non Responsive website. Google does favor sites that makes the internet a better place. And a perfectly mobile optimized site does just that. A when we say favor, it means a slight edge in organic traffic for your optimized site. Google keeps updating its major algorithms and enables penalties for websites that fails to meet its standards or violates them. And one of the recent updates in Google algorithm is about the growing importance of mobile responsiveness. Google wants to ensure that the web is more friendlier for mobile users. Therefore, the update ensures that perfectly optimized sites would be ranked even higher than before. And site that do not fit that bill, would be ranked lower than before. Hence, if you are serious about gaining more organic traffic then you must ensure that your site is mobile optimized.
10. Advertise Your Website On Mobiles:As we have already seen that smartphones offer a great way to building a brand value that is differentiates your business from your competition. But have you considered that mobiles can be a great medium to advertise your business online? People are already spending around 23 days a year on mobiles, and this is only going to increase over time. The dependence that people feel towards mobiles will only deepen as it helps you do more and more; replacing traditional tools like watches, calculators, flashlight, organizers, diaries, alarm clock etc. Well this should not be alarming for you though. As a business, this simply means more advertising opportunities, that is perhaps going to waste now. Unless, you are already taking advantage of it, of course. This is the right time to jump on the mobile advertising bandwagon, as there is a lot of untapped business potential here. But to take advantage of this opportunity, you website first should be mobile optimized. It should present the mobile users with a seamless experience. The users should be able to read with ease, navigate without confusion, the menu system should be easily tap able on the small screen. Then you can expect visitors to stay and buy your products and services.
FINAL WORDS:For many organizations, it has been a tough task to keep up with the changing technologies. And therefore, have not been able to convert their sites to a Responsive mobile optimized website. These websites do not display efficiently on all devices, and in turn loose out on a lot of business that they could otherwise tap into. Many are perhaps not even aware of all the benefits that their business can enjoy by catering to the mobile users. But this of course is changing now. Medium and small businesses in particular are understanding the potential that the mobile offers in terms of tapping into that growing market. It all starts with a site that displays optimally on all devices. To ensure that you are giving an optimal user experience to mobile users, you must ensure that following points are met:
- The site displays optimally on all screen sizes.
- No need to zoom or scroll horizontally.
- It is attractive and engaging.
- Navigation is easy throughout the site.
- Offer mobile menu.
- Buttons are easy to tap and are not overlapping.
- Provides good user experience?
- It is loading fast enough.