Site Crawlability:If a search engine robot encounters an unexpected dead end, it can cause problems for your SEO. According to Matt Cutts, formerly of Google, crawlability is the number one factor for preventing indexing problems on Google. Site crawlability is one of the most important factors when it comes to website structure. Crawlability refers to a search engine’s ability to crawl through your website’s entire text content to figure out what your website is all about. Part of this process is navigating through subpages and individual topics to understand the website as a whole. A web page has to be able to take a visitor someplace else within the website, from one page to another, in order to be considered crawlable. Search engine robots are responsible for website crawling. An important tenet of good website crawlability is that there are no dead ends while crawling through your website. So how does one improve site crawlability? The easiest way is to make a concerted effort to include internal links on every page, which creates a bridge from one part of your website to another. Breadcrumbs and related posts can automate the process of site crawlability and internal linking.
Internal Links:The basics of proper navigation dictate that users should be able to get from one page to another without any difficulties. If your website is large and has many pages, the challenge is making these pages accessible with only a few clicks, using navigation alone. Usability experts claim that it should only take three clicks to find any given page, but use this advice as a guideline instead of a rule. Categorize and organize links in a way that won’t wreck your website structure. Internal linking works by using keywords within your content and linking these keywords to another relevant piece of content on your website.
The advantages of consciously using internal links for SEO are numerous:
- Internal linking allows search engines to find other pages through keyword-rich anchors.
- Internal links decrease page depth.
- Internal linking gives users an easier way to access other content, which can result in a better user experience.
- Search engines are giving greater value to internal links with regards to ranking on search engine results pages (SERPs).
User Experience:The usability standards that today’s website are held to are much stricter than in the early days of the Internet. If a visitor comes across a poorly built website, they will make efforts to avoid interacting with it further. Additionally, nobody wants to waste their time on a website where they’re not sure what to do next. If a visitor can’t figure out how to find the information they’re after, they will seek it out on someone else’s website. A bad user experience can have a negative effect on SEO. How searchers interact with a website is interpreted by Google for future search results. Click-through rate, time spent on site, and bounce rate are all signaling factors to Google’s algorithm. Statistics indicating a positive experience validates the search results to Google. Statistics indicating a negative experience tells Google the page may not be the most relevant or useful for that query, and Google will adjust the search results accordingly. The basics of providing a good user experience include:
- Aligning click-through with expectations
- Making desired information easy to find
- Ensuring that navigation makes sense to the point of intuitiveness
Duplicate Pages:Duplicate content is really bad for SEO because Google interprets it as spam. A focus on high-quality and unique content on the SERP clearly defines how your website must be structured for ideal SEO. Google’s Search Console is a useful tool for finding and eliminating duplicate content on your website. It may be possible to repost duplicate content on LinkedIn or Medium but do so with caution. As a more general rule, don’t post duplicate content on your website, or anyone else’s.
URL Structure:One of the most basic factors relating to how website structure affects SEO comes back to the URL structure. A few things to know for proper SEO:
Extraneous CharactersHave you ever encountered URLs with characters like: &,$,#,%, or @? If the URL has a lot of these special characters, it makes it difficult for search engines to crawl the website. For better SERP rankings, use underscores and dashes to define individual words in your keyword phrase. Using dashes in between words separates them, while using underscores will make two words into one word. In general, eliminate any unnecessary characters to focus on the keywords in a URL.
URL Length:Quicksprout shares the following about the optimal URL length (information):
- URLs ranked in the top 10 results on average contained 37 characters.
- URLs ranked in the top 50 results on average contained 36 characters.
- URLs ranked in the top 100 results on average contained 38 characters.
Conclusion:For best results, build in proper website structure when it comes to SEO efforts. Even at the beginning stages of a website’s conceptualization, it’s important to plan ahead for content to come. It’s not hard to see how website structure affects SEO, so make sure that your efforts don’t begin and end with keywords! If you have additional thoughts on how website structure affects SEO, we’re continuing the discussion on Twitter. Tweet your thoughts at @voxilltec, and we’ll share our favorites! Via: SearchEngineJournal
Important Criteria to Understand In Selecting the Right Mobile App Development Company:Here we are discussing some major criteria that assist you with how to decide on selecting a mobile app development company for developing an innovative mobile application. Finding a company with a team of veteran professionals, including designers, developers, project managers and marketing experts helps in accomplish your purpose. A company having experienced and knowledgeable professionals with an understanding of latest technology trend as well as need of end-users can easily justify your project thoroughly.
Study the Portfolio:Collect portfolio of different mobile app development companies in order to find a right company with abilities to accept complex challenges. You should make a study of their work, reviews of clients, social media interactions and work approach in order to make a short list of companies to choose a good one. You should discuss with the management and development team to understand their proficiency. On the other hand, you need to ensure about your app idea and budget for development. You need to choose a company that precisely matches with your budget limit with other significant criteria. Selecting a right platform for your app is also an important task. There are many companies who proffer services for developing all types of app. They can give right suggestion to choose the right platform to make your app profitable.
Comprehend the app development Process:Understanding the complete life cycle of project development is also necessary while selecting any reliable mobile app development company. As on-time project delivery gives value to your investment, you need to ensure with your hiring company regarding the timely delivery of the project. Moreover, project updates at frequent interval of development cycle helps in understanding scope of the project for its further implement to add new features and make the app seamless.
Understand Work Approach:Many mobile app development companies initially allures you with good promises in order to grab the project, but once they get a signing amount, they start finding reasons to escape from your work. Hence, it becomes necessary to know the work approaches of your hiring company and their punctuality in delivering work, completely. You should ensure with their list of clientele and reputation in the market.
Security Aspects:As security is the prime concern for any application, it becomes necessary for mobile app developers to have expertise in developing an app with a higher level of security helps in protecting valuable data of customers. According to one survey report, majority of apps has problems even in basic test of security. Thus, you need to ensure with your hiring company for all such important aspects. Furthermore, you need to assure about privacy of your app concept as well as all information related to your project. Before handling project to any company, an agreement that includes all security terms, payment terms, delivery schedule, private policy and other important terms and condition become vital to overcome any misconception at a later stage.
Conclusion:Consequently, finding a big or small company for your need of mobile app development depends on various factors that you should think about. Make a list of advantages and disadvantages for your search and take the right decision based on your key priorities. When it comes to choosing the right company to develop a mobile app for your million dollar idea, an expertise with the latest mobile app technology trends, prompt and reliable service and support as well as ethical and transparent work approach play an important role.
Social Media Connection:The trend of social media apps increasing as it offers great connectivity to people to stay connected with their friends and relatives all across the world. Allow your users to connect easily with your app draw them to proceed in your app. In order to raise social graph swiftly, leveraging existing social connections work efficiently. Accelerating login process will have more chance to reduce abandon ratio. Allowing users to perform an initial process with complete ease increase their interest in your app. Moreover, users always approach apps with user-friendly navigation with advanced functionality.
Choosing the Popular Platform:Nowadays, iOS and Android are the most popular platforms that widely used globally. Hence, choosing the popular platform with throughout testing on different devices becomes a necessity in order to make app seamless and increase its reach to a global audience.
Customize Use Profile:In social networking, people are always keen to make their profile impressive to enhance their reputation in social groups. In the social media app, normally users prefer to make their profiles with activities, interests, status, mood and other updates as well as occasionally upload photos, video and other stuff related to recent trends, festival, events, etc. Hence, with common information such as user id, nickname, name, bio data, and other personal information, customize profile picture, catchy slogan, personal interest, etc. helps users to enhance their credibility and improve identity. Moreover, app developers can offer attractive fonts, styles and combinations to make a custom profile appealing.
Building a network of Friends/Followers:The app allows users to easily invite friends with only a click. There are two popular models help to create connections are friends and followers, known as private and public network. For building social media app, developers should comprehend a user graph allows users to connect with friends quickly. In addition, follower helps users to increase social strength.
Notification and News Feed:The social app gives power to users to express their views and enhance their social capabilities and responsibilities. Enable to make user’s network activities in a single view. Allow them to share content, stories, update status, upload video/audio, presentations, images, etc. Push notifications, leave suggestions, news feed, email, rates, reviews becomes powerful tools in social networking to make an app popular. News feed increase possibilities to create rich content flow from the user’s network and followers as well as include content such as posts, photos and videos created by users. Functionalities such as comment and like increase interactivity between users. Thus, feed becomes the most essential features in social networking app helps people to motivate each other.
Security, Support and Updates:Mobile app developers should consider thoroughly about the prime important factors regarding privacy and security of users’ personal information. Moreover, consistent support and regular update become vital for the development of a long-lasting app. Updating app with advanced features and functionalities as well as fixing bugs, if any, helps your users to stay connected for long term.
Integration & Interaction of Social Media:In order to established connection in social networks; groups, messages, email, content based connections, as well as recommendations, search and other features comprises key importance. Integrating existing services help in gaining excellent user experience of communication. In addition, interacting with social networks such as personal networks (Whatsapp, Facebook), professional networks (LinkedIn), multimedia sharing networks (YouTube), micro-blogging (Twitter), etc. helps users to stay connected with their existing network as well as boost their social activities in the global. Choosing the Most Precise feature Framework make impacts on the Success of your Social Media App: For development of a successful social media app, a mobile application development company has to make strategic planning right from the conceptualization of an app to its development & intellectual marketing and successful launch. Moreover, design strategy, support and maintenance of an app plays important role. Choosing a perfect communication model to design an app makes an impact on selecting essential features for your app. Selecting popular platform such as Android and iOS helps in increase performance of an app, proffer complete access of built-in services as well as enhance user interface and user experience. Considering MVP (minimum viable product) helps in cost-effective development as well as market the product quickly. Comprehending your target audience and content becomes a prime concern while selecting the communication model to build a social media app. Make precise planning to enhance your app popularity and fix strategic plans for its periodic upgrades to implement its with recent features that gives user engaging and amazing experience. Selecting right features based on your communication model influence user engagement, retention, and overall growth of an app. Therefore, development of a social media app by an expert and professional app development company helps in setting an accurate feature framework.
Conclusion:Social media app development needs great expertise, experience and know-how to comprehend the mindset of the target audience in order to make it successful for long-term. If you need to develop a long-lasting social media app, hiring a professional mobile app development company having a team of veteran app developers can accomplish your purpose to turn your innovative app idea into a business-driven app.
App Developers have an easier time on the Play Store:There are two sides to this argument. Let’s start off by looking at Apple’s App Store. The platform has made a name for itself as provider of nothing but top quality. Since its release, the App Store has only allowed the top quality apps to pass and thus has gained a reputation for excellence. This is something that pleases the user community, since they are far less likely to encounter bugs or problems with the iOS version of an app. However, from a developer point of view, it can get quite troubling to know that all the hard work you put into your app could be for nothing. Because of these facts, iOS versions of apps do tend to be more popular and also get priority in the development queue over the Android counterpart. However, these are also the reasons why many app developers stick with Android. On Google’s side, developers have an incredibly lower chance of getting rejected. Also, on Android you will see a far wider selection of applications, without taking anything away from Apple’s collection. Apps that significantly alter the aspect or functionality of the entire operating system are available on the Play Store whereas the iOS marketplace lacks in that department.
Google Play Apps are seen easier than App Store apps:After putting in the work to create an app, then getting past the admission part, developers start worrying about how many people actually see their app in the store, or how visible it is to those searching for it. It is a top concern for developers that when people search for their app, they would get a direct result that will score their app more hits. This isn’t always the case, unfortunately, and that’s to do with how each marketplace handles search queries. Let’s take a look at Apple’s model. In the App Store, developers get a special box when submitting their app. There, they put down all the keywords for their app, and if someone is to find it in the store, they would have to search for one of those keywords. Needless to say, that reduces the total number of people that find, discover or stumble upon your app by quite a lot.
Google Play Store tells you more about the App:If it’s a popular app, it’s probably available on both Apple’s App Store and the Google Play Store. You can check out one of your favorite apps on both the App Store and the Play Store to see just how much different the two app pages are. If you don’t have mobile devices on both platforms, you can always access the pages from your computer. On the App Store, you have a very minimalistic approach to app description, with just some screenshots and bits of information scattered across two columns. The only critique is from app reviews which are displayed on the page as a sort of encouraging factor for users that want to try out the app. The Play Store offers just one column, and you just scroll down to gradually learn everything there is about the app. You have screenshots as well as video (which is very important because it gives you the best pre-install notion of the app). Also, you get information about how other users are finding the app and you can filter comments so that you see them by the phone model comment leavers are using. You can even sort them to see the ones from your friends, so you can get a more personal endorsement from the app.
Finances are a less Stressful on Android’s Store:Money is a very important factor when it comes to mobile apps. Even though some of the mare free, it is no secret or surprise that all app developers submit their creations in the hopes of getting some monetary gains or at least recognition that would boost their careers and thus lead to fruitful jobs. When it comes to Play Store apps, these are a lot cheaper and often times free, in comparison to Apple’s platform. This is because iOS developers charge more as a direct result of the App Store being so demanding. Also, having apps of guaranteed superior quality helps justify the inflated price tag. The atmosphere is much looser on the Play Store, and users have a much better time shopping for apps.
Handling complains is Easier:Apple is in direct control of their store, meaning that if something happens and a client is demanding a refund or some answers, app developers can only tell them to “talk to Apple” about it. On the Play Store, developers handle their own apps and can distribute compensations or solutions to problems as they see fit.
Conclusion:Having all these factors into consideration, we are not saying that Apple’s app store is bad or that it doesn’t stand a chance against Google’s. However, as you can see, the latter has some pretty powerful arguments as to why many deem it better for developers from both an environment and a business perspective.
Material Design Prevails:Material design was introduced some time ago by Google through its array of apps and tools that help other developer create apps of their own, emulating this design style. The concept behind Material design is simplicity and how users can make the most out of an app in the fastest manner possible. This minimalistic trend seems to be the main guideline for app design still.
More Gesture-based Control:Mobile apps are operated on smartphones, which use touchscreen technology to accommodate and perform tasks. UX designers will look to fully take advantage of this situation by adding more importance to Touch gestures within their apps. This means that we are going to see applications put more emphasis on Touch and allow users to seamlessly navigate or use their functions. This will be done by permitting users to use gestures such as swiping to get their point across, rather than having to navigate manually through a bunch of menus before they get where they want to be.
Personalized Text Fonts:Many apps come with a standard font that carries throughout the application. It is believed that now, app designers will look to incorporate fonts and writing styles that will differentiate their app from the rest, and also act as a type of brand signature. An app could have multiple text styles for different sections or purposes, all left to the creative brains behind the app development process.
Simplicity is Key:Apps of the past might have showcased a complex nature in what might be considered an overzealous effort coming from designers, trying to show off their skills. That won’t be the case this year, as apps will look to be as minimalistic as possible. We will see applications with big, noticeable images and simple scrollable menus taking over app design. The idea here is that the simpler an app is, the easier it is for a user to make use of its features and not get bogged down in all the extra stuff.
Smartwatch Intuitive:App developers are starting to look for ways to incorporate wearable gadgets into the mix, and take this into consideration when premeditating the final design. As smartwatches become more important in daily mobile trends, apps will obviously look to make smartwatches feel right at home and not offer a clunky and obviously un-catered to experience.
Built to Scale:Mobile devices are getting bigger and bigger, and this year is expected to bear some really big screens in the smartphone department. That means that designers will have to carefully work around bigger setups and design to fit the feel and necessities of these larger displays that they might not have experience working with.
Colorful Scheme:Apps in 2017 will be looking to offer vibrant and rich color combinations and variations that will ultimately enhance the user experience visually. Paired with the minimalistic approach of the interface design, bright vibrant colors could help maintain user attention for longer.
Conclusion:As we progress, there are other trends that might surface or suffer birth out of the ashes of a previous one, but these are some of the ones that you can expect to see a lot during 2017, according to what most UX/UI designers seem to be interesting in expressing with their apps. Via MindInventory.
Introducing Google App Maker:App Maker is the latest addition to Google’s drawer of goodies, and as it takes its place among all the other helpful tools and services provided by its developer, we’ll take some time to see what the purpose of App Maker is in fact. The simplest way to describe App Maker would be to call it an opportunity for enterprises everywhere to create internal mobile apps. With this service, Google is encouraging enterprises to create internal applications that can serve and fulfill various company tasks. The seller here is that App Maker can help you develop your own app at a really fast pace, without needing to employ or assign a mobile app developer to handle it as they would take on a full-blown developing project from scratch.
How App Maker thrives through its simplicity?The best thing about App Maker must be, hands down, how simple it is. Google’s new tool literally comes with a drag and drop mechanic which allows you to easily move things around and design your app in the most minimalistic way possible. It is not just a kid’s toy however, as it comes packed with features that make sure developers will have as easy a job as possible. Things like customized script support, scripting editor and a cloud platform to work with give developers all the coding support they need, although App Maker requires minimal coding.
Who can App Maker help?If we are to believe what Google says about App Maker (and why shouldn’t we?), the service is meant to help businesses of all sizes which are either struggling to find an anchoring point into the mobile scene or are too inexperienced to know where to start in creating an app. App Maker is for both smaller, entry-level businesses, as well as top dog corporations. No matter how big or small a business is, their profile or history might have led them to a point where they do not have the necessary IT department or programming skills to conduct a full-blown mobile app development process. For cases like this, Google banks on the success of App Maker, which makes app development a walk in the park, and also highly accessible. The app completely removes lack of experience or even highly talented IT personnel getting in the way of a business joining the mobile phenomenon where mobile devices and mobile apps are gradually taking over in both popularity and applicative functionality.
How to integrate and adapt to App Maker?Since we’re talking about introducing a completely new concept to an enterprise with theoretically no backing information on the matter, it would be quite redundant to have App Maker require resources that were never available or a concern for said environment. Those who choose to use App Maker do not have to fear about integrating App Maker into their regular mobile workflow, especially if they were already working with Google services. App Maker comes with full support and integration for all other Google products and services such as Gmail, Google Maps, Google Translate, Google Drive, Google Docs, Google Contacts, and even the more obscure ones such as Google BigQuery. Google lets developers integrate all these services into apps created with their new tool, maintaining a balanced ecosystem and familiar flow. Developers using App Maker also get to work with Google’s Material Design architecture and give apps a very Google-centric approach. Apps made with the new Google tool will use the new Google Drive Tables, which is a cloud-base service that stores data from said App Maker creations, thus providing a “playing field” for newly created apps. This means that developers won’t have to set up a platform for the enterprise apps they create, as they can use Google’s own work suite of services to create, maintain and store the apps.
Conclusion:In retrospective, Google’s App Maker has a ton of productive qualities that no doubt facilitate the creation of apps big time. The importance of reaching out trough a mobile medium in this day and age is massive, and having the possibility to adjust while skipping some otherwise crucial requirements and getting straight to the productive part is invaluable.
Popular Industries Earning benefits Using Mobile Apps:From social media apps such as Whatsapp, Facebook to the job search app, including LinkedIn, a gamut of advantages gained by different industries using mobile application to connect their global audience with an aim to promote their products and offer prompt services to their customers.
Education:Mobile technology has made learning easy and affordable in present time. In the age of e-learning, mobile app enhances interest of students in learning and comprehending subject easily and quickly. Nowadays, from nursery to post graduate, mobile apps help in teaching the subject elaborately. Universities, colleges, primary and higher secondary schools as well as personal coaching classes can improve standards of quality education using educational app that also helps in offer personalize education to each student. It also helps in efficiently managing the overall system of the education institute.
Games and Entertainment:Based on statista survey, Gaming app belongs in the top most category of mobile app show approximately 17 billion revenue on the global level and expected to grow over 44.2 billion by 2018. Gaming apps offers users engaging experience with complete entertainment without constraining age group. From famous cartoon character to favorite actors and actresses, gaming and entertainment apps are ruling the app industries. A trend of movie app prior to its release also attracts the global audience. Different mobile gaming app categories include action, educational, music, adventure, racing, puzzle, sports, and many more attracts people of all age groups, globally. Choosing a current scenario or trend, festival or famous personality based gaming concepts works successfully to allure target audience on the global platform.
Travel & Tourism:Travel & Tourism apps also become one of the most popularly used apps in the world. Nowadays, tourism industries started seeking help of a professional mobile app development company in order to enhance growth and reputation of their business. Knowing facts about the tremendous benefits of mobile app for tourism business, today, the travel industry is enjoying gaining its unmatched outcomes. A mobile app for travelers helps them to plan their trip efficiently and quickly in a cost-effective manner. Moreover, many useful features during travelling also proffer in app such as check weather, search restaurant, map features, nearby attractions, famous shopping places, and several others. From finding a hotel of your budget to book flight tickets, nowadays, travel apps comprises all advanced features in order to serve customers quick and accurate services just at their finger touch.
Transportation:Mobile app for transport can benefit the transportation industry in improving customer services, workforce management and many others, such as from monitoring vehicles, deliveries, location of workers as well as assign routes, distribute tasks, etc. Different app can be developed such as for offering bus/shuttle/car services, an app offer instant access to a hire vehicle. In order to improve the efficacy of the transportation industry, different types of mobile apps give complete solutions helps them in enhancing operational capability.
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With increasing use of technology in every sector, manufacturing industry has also stepped ahead in taking advantage using the latest technology including mobile apps. With advanced features and functionalities, mobile app for manufacturing industry helps in automates the complex operations of the unit easily. Moreover, it also eases to connect the entire network of employees, suppliers, customers, and business associates. Utilize better resource management, enhance decision making strategy and increased productivity becomes feasible with seamless mobile app. In order to streamline inventory management, inspection, work order, customer services, logistics, invoicing and other processes of a manufacturing unit, an efficiently developed mobile app accomplish all your purposes.
Pharmaceutical:In the ever-increasing challenges of the pharmaceutical industries, mobile app becomes a boon for this industry. From profound clinical studies, research and survey to store vast research based data, mobile app help pharma sector in monitor all activities of the drug before and prior to its launch in the market. It also helps to comprehend their product impact and implement it accurately in the future. Moreover, app for pharmacists helps in collecting all data easily and quickly, offer quality care and reduces paperwork. Moreover, access to sharing patient data, interactions with patients and physicians, deliver more personalized care to patients, and many more to offer real-time responsive services.
Banking & Finance:Mobile apps meet all the objectives of banking and finance sector by offering unsurpassed advantages to their customers. Comprising high-end security level in an app, mobile banking app becomes most convenient tool for the industry to allure the customers. It helps the banking sector to improve customer engagement, provide better services and stay connected to inform them about new financial products, schemes and offers. With several easy to use features can make banking app boon for its users. Thus, an efficient mobile app helps in attracting more customers.
Conclusion:We have discussed here only a few industries, but, today, almost all types of industries can gain benefits of custom mobile application development based on their requirements. You can hire any expert mobile application development company who can develop customized user-friendly and successful mobile app based on your needs of cross-platform mobile app development that helps your business to enhance productivity and profitability.
How will your app make you money?There are a lot of steps to take before getting there, but the final step is no doubt choosing a monetization system for your app. A common mistake made by app developers is that they don’t think of this aspect until very late into the project. You wouldn’t be the first one to be sitting idly with a finished app and no idea how to sell it. The result is a poorly applied business model that results in your app not meeting its monetary potential. Let’s break that down for a second. In app marketing, there are multiple ways in which an app can produce revenue and depending on what kind of app you create, the best one can change. It might be more efficient or profitable to release your app under a “free but featuring ads” model, or straight up charge a fixed amount for each download. Having two versions of the app, one free and one paid but with certain benefits is also a popular formula. This must be something that you evaluate and turn over in your head as you develop the app, not after you’ve finished it so that you hinder both the release date and income.
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