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SEO, Web App Development
A common focus in terms of SEO revolves around keywords and keyword research. As important as these pieces are, technical considerations like a website’s structure can fall to the wayside in SEO efforts. There are numerous ways how website structure affects SEO. Fixing these issues is often much easier than you’d expect. But what makes up a website’s structure? To be clear, the structure of a website, or how a website is set up, is an entirely different focus than website design. Instead of thinking about how a website physically appears, consider how a website’s individual pages are linked together. These pages should be organized in a manner that’s easy for a user, and Google’s spiders, to navigate. Having an organized website structure is incredibly important for SEO. Without creating something that makes logical sense, your other SEO efforts may be for nothing. Here’s how website structure affects SEO.

Site Crawlability:

If a search engine robot encounters an unexpected dead end, it can cause problems for your SEO. According to Matt Cutts, formerly of Google, crawlability is the number one factor for preventing indexing problems on Google. Site crawlability is one of the most important factors when it comes to website structure. Crawlability refers to a search engine’s ability to crawl through your website’s entire text content to figure out what your website is all about. Part of this process is navigating through subpages and individual topics to understand the website as a whole. A web page has to be able to take a visitor someplace else within the website, from one page to another, in order to be considered crawlable.

How Website Structure Affects SEO

Search engine robots are responsible for website crawling. An important tenet of good website crawlability is that there are no dead ends while crawling through your website. So how does one improve site crawlability? The easiest way is to make a concerted effort to include internal links on every page, which creates a bridge from one part of your website to another. Breadcrumbs and related posts can automate the process of site crawlability and internal linking.


Internal Links:

The basics of proper navigation dictate that users should be able to get from one page to another without any difficulties. If your website is large and has many pages, the challenge is making these pages accessible with only a few clicks, using navigation alone. Usability experts claim that it should only take three clicks to find any given page, but use this advice as a guideline instead of a rule. Categorize and organize links in a way that won’t wreck your website structure. Internal linking works by using keywords within your content and linking these keywords to another relevant piece of content on your website.


The advantages of consciously using internal links for SEO are numerous:

  1. Internal linking allows search engines to find other pages through keyword-rich anchors.

  2. Internal links decrease page depth.

  3. Internal linking gives users an easier way to access other content, which can result in a better user experience.

  4. Search engines are giving greater value to internal links with regards to ranking on search engine results pages (SERPs).

Oftentimes, people will link back to old content through the use of internal links. However, most people rarely do the reverse — going back through old content to link to newer content. Close the loop by making sure both pieces are connected to each other through the use of internal links.


User Experience:

The usability standards that today’s website are held to are much stricter than in the early days of the Internet. If a visitor comes across a poorly built website, they will make efforts to avoid interacting with it further. Additionally, nobody wants to waste their time on a website where they’re not sure what to do next. If a visitor can’t figure out how to find the information they’re after, they will seek it out on someone else’s website. A bad user experience can have a negative effect on SEO. How searchers interact with a website is interpreted by Google for future search results. Click-through rate, time spent on site, and bounce rate are all signaling factors to Google’s algorithm. Statistics indicating a positive experience validates the search results to Google. Statistics indicating a negative experience tells Google the page may not be the most relevant or useful for that query, and Google will adjust the search results accordingly. The basics of providing a good user experience include:

  1. Aligning click-through with expectations.

  2. Making desired information easy to find.

  3. Ensuring that navigation makes sense to the point of intuitiveness.


How Website Structure Affects SEO
Run some tests with unbiased visitors to determine just how usable your website actually is. Or, use a tool like Inspectlet to determine how real users are interacting with your website.

Duplicate Pages:

Duplicate content is really bad for SEO because Google interprets it as spam. A focus on high-quality and unique content on the SERP clearly defines how your website must be structured for ideal SEO. Google’s Search Console is a useful tool for finding and eliminating duplicate content on your website. It may be possible to repost duplicate content on LinkedIn or Medium but do so with caution. As a more general rule, don’t post duplicate content on your website, or anyone else’s.

URL Structure:

One of the most basic factors relating to how website structure affects SEO comes back to the URL structure. A few things to know for proper SEO:


Extraneous Characters:

Have you ever encountered URLs with characters like: &,$,#,%, or @? If the URL has a lot of these special characters, it makes it difficult for search engines to crawl the website. For better SERP rankings, use underscores and dashes to define individual words in your keyword phrase. Using dashes in between words separates them, while using underscores will make two words into one word. In general, eliminate any unnecessary characters to focus on the keywords in a URL.

How Website Structure Affects SEO

 

URL Length:

Quicksprout shares the following about the optimal URL length (information):

  1. URLs ranked in the top 10 results on average contained 37 characters.

  2. URLs ranked in the top 50 results on average contained 36 characters.

  3. URLs ranked in the top 100 results on average contained 38 characters.

There are outliers, but these character counts serve as a general rule for ideal website structure with regards to optimal URL length.

Conclusion:

For best results, build in proper website structure when it comes to SEO efforts. Even at the beginning stages of a website’s conceptualization, it’s important to plan ahead for content to come. It’s not hard to see how website structure affects SEO, so make sure that your efforts don’t begin and end with keywords! If you have additional thoughts on how website structure affects SEO, we’re continuing the discussion on Twitter. Tweet your thoughts at @voxilltec, and we’ll share our favorites!

Via: SearchEngineJournal

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Mobile App Development, Web App Development

When we talk about the social media app, most of the people think about Whatsapp, Facebook, Twitter or YouTube in their mind, but the spectrum of social media app is even broader than thinking of the common people. Integrating useful social features in your app make unsurpassed impact on the growth and reputation of your business in the short term. A strategically and intellectually developed social media app definitely offers impressive outcomes for fruitful revolution in your business. Based on one survey, the number of active social media users is approximately 2.3 billion. The numbers of social media app users were raised last year by 176 million and every year, more than 1 million active social media users are added. Hence, for development of successful social media app, there are several essential aspects need to consider such as most important and essential features to be included in the app. In order to build a social network or create more social experience right from a scratch, it become essential to comprehend user experience and significant features. Here we have discussed about some important features necessary to include in your social media app.

Social Media Connection:

The trend of social media apps increasing as it offers great connectivity to people to stay connected with their friends and relatives all across the world. Allow your users to connect easily with your app draw them to proceed in your app. In order to raise social graph swiftly, leveraging existing social connections work efficiently. Accelerating login process will have more chance to reduce abandon ratio. Allowing users to perform an initial process with complete ease increase their interest in your app. Moreover, users always approach apps with user-friendly navigation with advanced functionality.

Choosing the Popular Platform:

Nowadays, iOS and Android are the most popular platforms that widely used globally. Hence, choosing the popular platform with throughout testing on different devices becomes a necessity in order to make app seamless and increase its reach to a global audience.

Customize Use Profile:

In social networking, people are always keen to make their profile impressive to enhance their reputation in social groups. In the social media app, normally users prefer to make their profiles with activities, interests, status, mood and other updates as well as occasionally upload photos, video and other stuff related to recent trends, festival, events, etc. Hence, with common information such as user id, nickname, name, bio data, and other personal information, customize profile picture, catchy slogan, personal interest, etc. helps users to enhance their credibility and improve identity. Moreover, app developers can offer attractive fonts, styles and combinations to make a custom profile appealing.

Building a network of Friends/Followers:

The app allows users to easily invite friends with only a click. There are two popular models help to create connections are friends and followers, known as private and public network. For building social media app, developers should comprehend a user graph allows users to connect with friends quickly. In addition, follower helps users to increase social strength.

Notification and News Feed:

The social app gives power to users to express their views and enhance their social capabilities and responsibilities. Enable to make user’s network activities in a single view. Allow them to share content, stories, update status, upload video/audio, presentations, images, etc. Push notifications, leave suggestions, news feed, email, rates, reviews becomes powerful tools in social networking to make an app popular. News feed increase possibilities to create rich content flow from the user’s network and followers as well as include content such as posts, photos and videos created by users. Functionalities such as comment and like increase interactivity between users. Thus, feed becomes the most essential features in social networking app helps people to motivate each other.

Security, Support and Updates:

Mobile app developers should consider thoroughly about the prime important factors regarding privacy and security of users’ personal information. Moreover, consistent support and regular update become vital for the development of a long-lasting app. Updating app with advanced features and functionalities as well as fixing bugs, if any, helps your users to stay connected for long term.

Related blog: How Mobile Application Offers Benefits to Different Industries?

Integration & Interaction of Social Media:

In order to established connection in social networks; groups, messages, email, content based connections, as well as recommendations, search and other features comprises key importance. Integrating existing services help in gaining excellent user experience of communication. In addition, interacting with social networks such as personal networks (Whatsapp, Facebook), professional networks (LinkedIn), multimedia sharing networks (YouTube), micro-blogging (Twitter), etc. helps users to stay connected with their existing network as well as boost their social activities in the global.


Choosing the Most Precise feature Framework make impacts on the Success of your Social Media App:
For development of a successful social media app, a mobile application development company has to make strategic planning right from the conceptualization of an app to its development & intellectual marketing and successful launch. Moreover, design strategy, support and maintenance of an app plays important role. Choosing a perfect communication model to design an app makes an impact on selecting essential features for your app. Selecting popular platform such as Android and iOS helps in increase performance of an app, proffer complete access of built-in services as well as enhance user interface and user experience. Considering MVP (minimum viable product) helps in cost-effective development as well as market the product quickly. Comprehending your target audience and content becomes a prime concern while selecting the communication model to build a social media app. Make precise planning to enhance your app popularity and fix strategic plans for its periodic upgrades to implement its with recent features that gives user engaging and amazing experience. Selecting right features based on your communication model influence user engagement, retention, and overall growth of an app. Therefore, development of a social media app by an expert and professional app development company helps in setting an accurate feature framework.

Conclusion:

Social media app development needs great expertise, experience and know-how to comprehend the mindset of the target audience in order to make it successful for long-term. If you need to develop a long-lasting social media app, hiring a professional mobile app development company having a team of veteran app developers can accomplish your purpose to turn your innovative app idea into a business-driven app.

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Mobile App Development, Web App Development

When looking at the top mobile app marketplaces, you commonly see things like the Top Downloads page, Most Popular page, etc. However, we’re talking about a page. How many more pages are apps no one even knows they exist and will never meet success due to various reasons? Sadly, the answer is way too many to count. But of course just like in any other thing in life, success is achieved by those who put in the work and excel at the little details that make them stand out. Some apps fail because they’re bad, plain and simple, but there are also a lot of apps that have a lot of potential. The latter category fails often due to mistakes they make here and there without even realizing in time. In this article we are to learn what kind of mistakes app creators make under their own noses which ruin the final product.

How will your app make you money?

There are a lot of steps to take before getting there, but the final step is no doubt choosing a monetization system for your app. A common mistake made by app developers is that they don’t think of this aspect until very late into the project. You wouldn’t be the first one to be sitting idly with a finished app and no idea how to sell it. The result is a poorly applied business model that results in your app not meeting its monetary potential. Let’s break that down for a second. In app marketing, there are multiple ways in which an app can produce revenue and depending on what kind of app you create, the best one can change. It might be more efficient or profitable to release your app under a “free but featuring ads” model, or straight up charge a fixed amount for each download. Having two versions of the app, one free and one paid but with certain benefits is also a popular formula. This must be something that you evaluate and turn over in your head as you develop the app, not after you’ve finished it so that you hinder both the release date and income.

Related blog: Google’s Mobile First Policy May Benefit Your Business

Budget Managements and Resource Distribution:

The way you manage your budget and how you make use of your resources will determine how the final product will look like as well as what impact it will have ( and on whom, for that matter). There are several cases of great apps that never see the light of day because the developers plan their budget in a very sloppy manner and so they run out of funds before development is complete. Another similar example is putting all your money into the app itself with no more funds left for promotion and marketing strategies. There is also a reverse situation where you have a killer marketing campaign for an app that you can’t actually build because, guess what? You spent your entire budget on a killer marketing campaign. Such things differentiate the success stories from the “almost there’s and “what if”s.

Rigidness and Unoriginality:

If your app focuses on doing only one thing, and that thing only, it might live out a short success followed by a sudden drop. No matter how terrific a function is, it eventually gets old, outdated, or outdone. This is why it is important to make sure that your app is capable of bringing multiple elements to the table. Sure, you might have sought to create an app that does one particular thing very well, and you’ve succeeded. But if you want to keep building on that success you need to expand your horizon and start thinking of new ways the app can serve your customers. Let’s keep looking here for a second, specifically at errors that occur in what apps provide. If you make an app that achieves the same purpose as other existing apps, you need to make sure you bring something new to the table. Often times people release apps that approach the same successful concepts as already popular apps, but not as well. This is a sure way to make sure that your time and effort are wasted.

Conclusion:

That being said, developing a successful app is never an easy task. There are a lot of elements that are out of your control such as current trends or user tendencies, but there are also lot aspects you can directly influence. Making sure you do everything in your power to succeed and that you avoid errors that can cost you a lot will prove decisive in the end.

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E-Commerce, Mobile App Development, Web App Development

The evolution of modern day technology has led to an undeniable raise of popularity amongst eCommerce mobile apps. There are several factors behind this, and one of the simplest answers is that younger generations spend a lot of time on their mobile device therefore smartphones and tablets are an amazing ways to reach massive audiences. Every good business knows that it needs to adapt if it wants to remain on top or even grow, therefore a lot of enterprises now find themselves owning eCommerce apps. However, not every business has an app yet, so in this article we’re going to look at what make eCommerce mobile apps a good idea. With the rise of such apps being predicted to further accelerate in 2017 and 2018, deciding to have on for your business might be a very smart business model.

More Control, Stability and Functions:

There is no denying that mobile apps are superior to web applications when it comes to marketing. All the little problems that can occur on managing a website can be far easier to remove or fix on a mobile app. In addition, the amount of control you have not only over the app but also over the way customers interact with it, it is net superior to the web counterpart. Through a mobile app, you can offer a way wider array of functions to the customer and also customize their experience into a personal one.

Diversity Brings out the Savvy Shopper in People:

Studies show those businesses which implement several methods for customers to shop through usually end up making more money. Through trial and error, some companies learned that the key is not to overshadow the traditional means of shopping with new age mobile apps, but rather have them complement each other and work together to offer an enriched experienced to the customer. That being said, having an eCommerce app that can make your services available day and night to people doesn’t mean you’ll lose your physical shop business, but that your overall income will be buffed by the mobile app initiative.

Giving People what they Want:

While there are clear benefits to implementing an eCommerce app into your business plan, another reason for which you should have one is that people want one. While that might seem like some head scratching material, there’s an explanation coming. Mobile apps that allow people to make purchases from their home and also get a lot of other features related to a brand are becoming more and more popular. As that is happening other brands will comply to the trend, making potential customers want to see the same thing coming from your brand. And you know what’s worst? They will take not seeing more as seeing less, meaning that it can actually be in your detriment not to implement an extra feature.

Push Notifications:

Through push notifications, you have a direct line to customers, letting them see (and making sure they see it) what the latest deals in your store are. It’s a great tool that every business with an app uses. The best part is that users enable push notifications themselves, meaning that if you send Push notifications to someone they probably want you to, so there’s no breach of privacy.

Enticing Features:

Beyond showing people what your store products or services are, you can use an app to bolster their loyalty towards your brand. Different exclusive deals, tools and helpful features baked right into your business’s app can really drive customers towards your business.

Meet the People you’re Selling to:

An eCommerce app is also a great way to get to know your clientele. Just as you can use it to offer personalized shopping experiences to people, so can you make use of an app to learn more about your customers. What they like most, what their shopping habits are, and what is more likely to spark their curiosity and appeal to their inner shopper. You can’t really do that in a store in the couple of minutes they spend there, unless you conduct a full blown interview right there on the spot. That would be weird.

Conclusion:

In conclusion, there are many perks to having an eCommerce app. Not only is it beneficial, but depending on what your business domain is and who your competition is, it might actually save you from losing some customers. Embracing the eCommerce app trend is sort of a necessity if you want to stay afloat in a constantly changing ecosystem.

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Web App Development

Web development can be a tedious process when you’re doing everything bare footed, so to speak. During the evolution of web development and the discovery and implementation of new techniques, it has been made obvious that acquiring a set of tools to help you in complete your project is definitely something you should look into. When a developer is looking to start a web development project, one of the first decisions they will be forced to make is to choose a framework.

AngularJS:

AngularJS is considered by many the go-to when it comes to web developing in terms of frameworks. There is a large demand for AngularJS tools and there is also a large collection of such tools already available. If you are going to use AngularJS, it is highly advised that you also get some of these great tools which are a defining factor in how the entire process will unfold. AngularJS definitely has a set of strong points that continue to push people towards using the platform. It is based on JavaScript and it features extensive HTML5 support. If you’re looking for the perfect framework to help you come up with dynamic views, this web app synthesizing powerhouse will definitely put a smile on your face. It is pretty safe to say that when it comes to a healthy mix of performance and user readability, AngularJS will be a top solution regardless of its competition.

Read more: 10 Reasons How The WordPress Website Will Help You To Power Your Business

Just pointing out that you are going to need some framework supported tools isn’t that much help on its own, so we are going to provide you with some pertinent suggestions on what tools you should specifically give a try. The following AngularJS tools are bound to increase your productivity tenfold, as well as boost the overall efficiency and work quality.

1. Karma:

Karma focuses on testing. You can’t launch anything before it’s tested, and when testing time comes, you should give Karma a holler and enjoy its potent testing features such as real browser implementation and mobile handset support. This kind of versatility will be important in the long run and being able to test in these conditions makes a great difference.

2. Djangular:

What if we told you that the hassle of app content development can be skipped through the implementation of one simple AngularJS tool? The tool in question is Djangular and it does just that. You can use it and then re-use it anytime you deem it necessary, and create app content for the AngularJS platform suitable for your project and necessities.

3. Ment.io:

This tool is different from the others as it deals with macros, but also mentions. These often times make up an important segment of the development process, and a tool that help you input them directly to the desired element is something any AngularJS developer will welcome. And, what’s even cooler, it doesn’t come with any jQuery strings attached.

4. Videogular:

Videogular caters to the video necessities of the AngularJS developer. Through Videogular, your AngularJS project can feature HTML5-based video playing capabilities that translate to an easy to implement video player for your design.

5. Mocha.js:

This node.js dependent tool will allow you to test JavaScript capabilities in optimal conditions. This is the perfect AngularJS extension for someone that is looking to undergo a challenging, versatility demanding test fest on both browser and framework.

6. SublimeTex:

How’s your coding? Are you enjoying yourself while you’re undergoing ridiculous amounts of tedious coding? Well, if you ever find yourself looking for an easy to use alternative that takes all the strain out of the process, be sure to give SublimeText a try. It is by far the go-to AngularJS tool when it comes to text code editors, as a large portion of the developer community will recommend it over alter similar solutions.

7. WebStorm:

It would be unfair to praise SubliumeText and not give its competitors a fair shot of proving themselves. One of the top contenders for the title of best AngularJS IDE and text editor is WebStorm. WebStorm comes with the expected JavaScript-ready status, but its gears have also been oiled for HTML and CSS runs, which give it a bit of an edge on some other solutions. You might want to strongly consider WebStorm if you dread the need of constant refreshes in order to see changes take effect when operating with the platform’s text editor. This can be avoided by using the live text editor featured in WebStorm, which also allows you to check coding on browsers.

8. AngularUI:

That taking your time and making sure everything is in order is something that goes without saying, but speed and project duration are also factors to take into consideration during AngularJS development. By using something like AngularUI, you will be able to speed up the process by replacing widgets with bone-naked directives that can be integrated with UI-Bootstrap.

Conclusion:

If you’re just starting out with AngularJS, it’ll take you a while before you get a hold of everything that developing on the platform means, but with the help of these tools you can foresee an easy and smooth transition, with an efficient resolve in terms of project developing.

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CMS, E-Commerce, Web App Development

As the owner of an ecommerce store, you have many major decisions to make that directly impact your company. What products will you carry? How will you determine your pricing? What shipping services will you use? All these and more are questions you need to answer before launching your site. But before you begin the process of designing your store – or selecting a web design agency to take on the project – you have to determine which content management system, or CMS, you want to use. And in when it comes to ecommerce, there are two major names to choose between: Drupal and Magento. In this post, I’ll discuss everything you need to know about Drupal and Magento so you can pick the right CMS for your site.

magento


Advantages and disadvantages of Magento:

One of the most well-known ecommerce platforms on the market today is Magento. It’s often the go-to choice for business owners because of its wide range of functionalities. Here’s what you should know:

Advantages:

Ecommerce sites that run Magento can handle hundreds of thousands of products at a time and can even run several different stores at a time. This means that no matter how much your business grows, you’d never need to worry about upgrading to another platform. The platform is designed to be commerce-focused, and has a straightforward process for creating and managing product catalogs. You basically set up different product categories (ex. shirts, pants, accessories) and place your products within them. Magento also offers analysis, report, and product management systems to help users manage their inventories and reports. As an added bonus, Magento is SEO-friendly, meaning that it’s easy to optimize your product pages for search. And with the extensive support community on Magento’s site, there are a lot of people who can help if you run into any issues.

Disadvantages:

The tradeoff for Magento’s extensive capabilities is that it can place high demands on your server. This means that if you’re planning to use it for your site, you need to first make sure that your server can handle it. And although its ecommerce capabilities are strong, Magento’s CMS functionality isn’t the best. As a result, most site owners who use Magento only use it for the ecommerce sections of their site, and run the rest of their site on another CMS like WordPress.

Brands that use Magento:

If you’d like to see what an ecommerce site running on the platform looks like, you won’t have to search too hard. Many successful ecommerce brands rely on Magento, like Nike Australia, Rosetta Stone, Harper’s Bazaar, Volcom, Rebecca Minkoff, and Sierra Nevada Brewing company.



drupal
 


Advantages and Disadvantages of Drupal:

Drupal is another well-known ecommerce platform, but also has the added functionality of a full CMS. Here’s what you should know:


Advantages:

Drupal is a comprehensive CMS and ecommerce platform, meaning that your entire site can run on it. Unlike Magento, which is typically integrated with another platform like WordPress, you can manage all of your pages in one central location. It’s also an extremely flexible platform, and virtually every aspect of your site, catalog, and product presentation is fully customizable. When you use Drupal, you begin with a much less defined setup and play a much bigger role in choosing the options you want.

Disdvantages:

Drupal is not compatible with other software, so if you have another CMS in place (like WordPress), you can’t integrate it into your site without some major changes. Some users also don’t like that it lacks a few features in its shopping cart, like discount codes and estimated shipping and tax. It’s also important to note that although many developers love the flexibility that Drupal allows, customizing your platform requires advanced coding knowledge. This means that it’s not necessarily a user-friendly choice for those who don’t have experience developing sites.

Brands that use Drupal:

Drupal also has an impressive client list, including Whitehouse.gov, NBC, Tesla, Harvard University, Timex, Weather.com, and the Dallas Cowboys.

Which one is right for you?

Ultimately, the CMS that’s right for you depends on what you’re looking for in an ecommerce platform. If you just want to add ecommerce functionality onto your existing site, Magento is a great choice. But if you’d rather do a complete overhaul to have your site running on one CMS, Drupal is your best bet. That being said, if you have an in-house developer, they should definitely be a key decision-maker in this process. Regardless of which platform you choose, you’ll need someone with coding experience to get your ecommerce functionality up and running. And if you don’t plan to work with an outside agency, learning either one of these platforms is a challenging task for even the best developer.

Ready to start designing your storefront?

If you’re considering launching or updating an ecommerce store, deciding between Drupal and Magento (as well as the many other options on the market) can be difficult. It’s worth investing some serious time in making the right choice, as it will ultimately play a huge role in the overall look and feel of your site. And if you’re looking for a developer, I encourage you to take a look at our CMS development.  Whether you’re looking to build an entirely new site or add ecommerce functionality to your existing one, our experienced team of developers can also help you.

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Mobile App Development, Web App Development

Google’s shift to mobile first is about trying to keep its users who search the internet happy.

Google is in the process of testing its new mobile first indexing policy that will soon be in place. It matters because all businesses that have an online presence are subject to the effects of Google Search algorithms. These algorithms are steps, a calculated, complex sequence of actions that Google programs to return the most relevant search results. Realize what the new mobile first policy means for your business and learn how you can improve your website’s chances of ranking high.

Desktop Searches Were King:

Everyone has heard of the popular two-word phrase “Google it.” The internet search giant remembers that for decades people have used a desktop or laptop computer to search the internet. Until now, Google’s algorithms ranked desktop searches higher than mobile devices.

Following a Trend: Mobile Device Usage Grows:

From 2008 to 2016, there’s been a steady growth of mobile phone usage while desktop has been stagnant. By the end of 2015, recent data showed that 51 percent of people in the U.S. regularly used mobile phones. Google recognized the shift in mobile device usage and is acting upon this trend.


Google’s Solution to a Modern Searcher’s Problem:

Today, many websites have desktop and mobile versions, but the latter displays less content. This is simply due to the architecture of these websites of which Google has no control. Google can, however, give a higher ranking to the ones that are mobile-friendly. It’s trying to solve a problem for its users. When someone searches for content on a mobile device and it’s not there, yet the searcher knows that it’s available via a desktop computer, it could lead to a frustrating experience for the user. The worst-case scenario for a business is that the user moves on to find another website that is more mobile-friendly.


Opt for Responsive Design:

Responsive design could mean the difference between whether or not your business has a high enough ranking in the search results. Responsive is the best option because it gives your website agility. It allows people to view it the same way on different devices such as a tablet, laptop, desktop, or mobile device, whichever they choose. If for some reason, you don’t want to go “responsive,” consider asking a professional website designer about using structured data markup so that Google can better understand your website’s data. When finished, the designer may check it for visibility by testing it with Googlebot.


Be Prepared for More Changes:

Some worry that too much focus is on mobile and not enough on other search devices. To address this, make sure that your website’s back-end architecture can handle all channels.  Keep in mind that Google’s ranking system will change again at some point in time.


Mobile First Represents Opportunity:

The switch to mobile first may open up an underutilized opportunity for your business to increase sales. Consider mobile advertising platforms, such as social media, video, local search, and others. As mobile usage continues to grow, so likely is purchasing using that type of device. However, it’s good to monitor and review your campaign analytics to determine which devices are used most in your sales conversions.   The side effect of doing nothing is invisibility. Seek professional assistance now. Your brand is worth it! Don’t let your competitors be the only ones to benefit from higher rankings due to the new mobile first indexing rules. VoXill Tech is your technical ally. Just leave the back-end architecture to us and we’ll get your website mobile-ready. Take this time to Contact-Us or call us at +92342-9900007 today!

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Web App Development

2016 was a big year for web design. In an ever-changing digital landscape we have evolved principles, explored new platforms and pushed the boundaries of creativity to make our website solutions better than ever.

We’ve got the best of the best to take a look back at the myths, truths and what’s hot to look out for in 2017.

Changing Role of UX in Web Design:

Firstly, we take a look back at the ever-changing role of UX in web design and developments.  We’re more than just people who design wireframes- but what do we mean by that?

Myths- What was predicted last year?

Usability tests have long challenged the so-called three-click rule or two tap rule. Contrary to popular belief, people don’t leave your site or app if they’re unable to find the desired information in 3 clicks or taps. In fact, the number of necessary clicks affects neither user satisfaction, nor success rate. That’s right; fewer clicks don’t make users happier and aren’t necessarily perceived as faster.

What counts here is ease of navigation, the constant scent of information along the user’s path. If you don’t make the user think about the clicks, they won’t mind having a few extra clicks.

Truths – what were we right about?

A/B testing is just a small part of what we do:

Across a few projects in 2016 there has been excited talk in meetings about how A/B testing can solve all user experience issues. A/B testing only specifies that you need to test new designs against each other. It can’t be used to create solutions for the user. Some companies have mistakenly relied on A/B testing as a quick and easy way to develop their user experience.

Nothing about A/B testing determines what you’re going to test. A/B testing multiple crappy experiences does, in fact, lead to a final crappy experience.

The best way to come up with great products is to go out and observe users and discover any issues they face, and then use good UX design processes to help solve them.  A/B testing can be powerful but only within the full complement of UX disciplines.

What didn’t we see coming?

Jellyfish loves to hire people with the right skills, the ability to work together and the eye to produce and present great work. As the UX team at Jellyfish grows, we endeavor to find the best people to join us.

Demand across the industry is growing at an unprecedented rate in 2016 and what has become apparent is that a lot of people coming forward as candidates view wireframe and prototype creation as “UX”.  This makes it inherently difficult to hire someone successfully into a generic UX role, they must be extremely versatile and adaptable with skills covering a variety of disciplines (see diagram). The best of the best UX designers are out there but we continue to keep our ears to the ground to find them.

2016 has seen a lot of new work and clients for the UX team and thanks to our efforts, moving into 2017 we will have a growing and talented team to continue that work.

What do we think we should look out for next year?

There are lots of new tools to look out for in 2017, some of these are detailed below.

Pixate, a platform for creating and sharing complex interface designs, was shut down… On the bright side, the company had been bought and merged into the Google family.

At the same time, another company “Relative Wave” – Form (software for building quick and native prototypes across multiple devices), was also brought into the Google Material studio.

Both teams had some great ideas, and with the help of Google, they’ll be able to bring those ideas to the design community at scale. When the new incarnation of the software appears, it could be a fantastic tool for all UX and Creative designers.

It is a very exciting prospect just for the fact that Google products usually offer great team collaboration, ease of use, a broad range of tools, integration with other Google products, mobile integration, and flexibility.

The first stage of this Google vision can be found at https://material.io/stage/

We will watch it’s development closely in the new year as they will be giving the established Axure, Invasion and Framer a run for their money.

The importance of Digital Guidelines:

As the shift from more traditional formats to online continues, there has never been a greater need for brands to take a digital-first approach. And as digital designers, we need to constantly reevaluate what it means for a brand to be successful in this digital space.

Myths- what was predicted last year?

Historically, brand guidelines had been designed to be a physical, printed document that expressed the personality of the brand. More recently, the reality was that these documents, although designed for print, were never actually printed.

There was also a tendency to look at the actual elements of the brand identity with this print based mindset – this is your flat logo, here it is in mono, use this typeface at 38pt. But a brand’s identity has to work so much harder in the digital space, across a range of smart devices with varying screen sizes and resolutions.

What should we look out for in 2017?

In 2016, we have started to see more brands move towards digital guidelines. Not only are the guidelines themselves moving online to create a ‘living document’, but the content itself is taking much more of a digital-first approach. Responsive web design has been around for a while – and is here to stay especially with Google now boosting the rankings of sites which optimize their content to mobile devices and users. A brand’s identity needs to adapt to these spaces and work within these responsive frameworks and variable sizes.

 

Brands that are doing this well are creating digital identities that are simple and flexible, that work on a website or scale down to the size of a social icon. So that when the site is optimized for a device the brand is also optimized. We will be seeing much more of this approach moving into 2017.

Google Material Design:

Although originally launched back in 2014, we have seen a continuing trend in 2016 for the infiltration of Google’s material design language – ‘a set of design principles and guides which (Google) developed to create a more consistent user experience.’

Building on the traits of flat design (simple, bold, graphic), material design introduces more tactile attributes which offer more intuitive feedback to the user and an overall improved UI. Designer Matías Duarte explains ‘unlike real paper, our digital material can expand and reform intelligently. Material has physical surfaces and edges. Seams and shadows provide meaning about what you can touch.’

2017 will likely see more websites adhering to these design principles with designers exploring new ways to bring richer, more engaging experiences to the user. Expect to see more sophisticated micro-animations that add meaning to interactions, bold and graphic interfaces that immerse the user and more layered 3D elements that add a new depth to the UI.

As these UI and UX patterns begin to emerge we are starting to see a more consistently user-friendly web. And if this tried-and-tested design functionality works then it makes sense for brands to use it rather than re-inventing the wheel every time.

You could argue that this more unified online experience will lead to every website looking the same. For brands to stand out against the competition and to make that all import connection with their audience they will need to focus more on creating unique content that represents who they really are. Content should be relevant and genuine and we are likely to see more custom illustrations, icons, and typography, as well as authentic, commissioned photography moving into 2017.

Node Js Vs. Traditional Stack:

As we look at how we build websites at Jellyfish we are more and more interested in frontend development platform developed by Google called NodeJS.

NodeJS is a server-side JavaScript runtime built on Chrome’s V8 JavaScript engine. It uses an event-driven, non-blocking I/O model that makes it lightweight and efficient.

Myths – what was predicted last year?

NodeJS was predicted it would replace the traditional stack on a widespread scale. Additionally, at the time there was a strong debate within the development arena on “Native Apps vs Mobile Web” and which would “win”.

 

Truths – what were we all right about?

From our developers’ perspectives, this time last year there was a lot of hype around NodeJS which led to a period of strong adoption around associated technologies throughout the industry such as Sass, Less, Gulp/Grunt, Web Sockets and AngularJS which was fantastic to see. We adopted a careful filtering of the new technologies which led us to extend our use of Sass across most of our new builds which brought both great efficiencies, and a period of struggle while we attempted to convert old methods to new. We were successful and now find ourselves reaping the benefits of the efficiencies which these technologies provide. We’ve always advocated using “the right tool for the job”. Having a responsive site has become the norm. However, we have noticed an uplift in the amount of requests we are receiving for Native Apps.

What didn’t we see coming?

The speed at which Web Services such as those provided by Amazon, Google and Microsoft would expand. The toolset has improved so rapidly we’ve found that we can offer a distributed, auto-scaling service to our smaller clients. It’s given us a greater array of tools that are more accessible, reusable, performant and easier to set up via templates. These have allowed us to offer more ESB / micro-service based developments allowing teams to focus on, and targeting of a specific component.

What do we think we should look out for next year?

Many of the recent developments have provided increased load on web clients which incurs performance issues. Therefore, it’s likely that we’ll see a greater adoption of more performant technologies such as Web Sockets and compiled (and possibly newer) languages such as Golang. These technologies will reduce the number of full page loads making for a faster web experience by only reloading portions of the page and maintaining a consistent, lightweight connection to the server.

It’s also likely we’ll continue building more custom ESB (Enterprise service bus) solutions for our clients which will lead to a reduction in the cost of future updates as web components become more modular. For those who do not know ESB, a simple ESB example of this would be that the service that fuels the date for your websites will be separated from the websites themselves allowing you to upgrade each component individually, rather than having to upgrade everything at the same time.

Via JellyFish.

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Branding, Web App Development

The principal responsibilities of web design companies towards your website are to:

  • Design the logo for your website – The web designing company has to work closely with your business firm on the design of the logo. This is very important because it will project the brand as well as your company identity. You cannot ignore the value of a unique logo as it becomes the very foundation of your business.

  • Design the layout of the homepage – You will have to give them some ideas and cooperate with the web designing firm to arrive at a particular look and a feel with the landing or the home page for your business website.

  • Design the layout of the inner pages – This will be closely linked with the colours and the layout of the homepage of your website.

  • Convert the photo shop layouts into CSS and HTML for images that are web-optimized.

  • Develop the back end database.

  • Identify the keywords and keyphrases for your website for search engine optimisation – There are various tools that can be used to identify select key words and key phrases that may become relevant for your particular field of business to increase the chances of visitors finding what they are searching for, when they browse your website. The formation of the content and its layout is half the work done for your website.

  • Combine the selected content with programming and offer templates.

  • Prepare for search engine submission and all reciprocal and relevant link exchanges.

When you are searching for a cheap and best website company, you will have to find one that always provides a versatile set of services, ranging from brochure websites to very large portals. Top website designing companies have to include in their designing portfolio the search functions, database, social network systems, video integration and programming. You will have to make sure that they customise the content management systems too. The development of a website requires plenty of attention to finer details to execute exclusive functionality. A company that could fit all your needs is voxilltec.com.Voxill Tech offers web solutions through effective marketing tools to make sure that you are getting a good return on your investments.

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Web App Development
How does your company work on creating an Enterprise Development Platform? For many organizations, the question is which language would be for developing their Enterprise Development Platform. Most organizations choose Java, not because it is a better option but because Java’s there for long and most developers are well versed with it. However, is Java the right option? When looking for a back-end server API generator, you will need to implement a Java version. It can take long to implement the features and there might be alternative frameworks out there that just works better! Your organization might need to develop apps for both the web or mobile. You will need to adopt Node.js and its MVC framework Sails.js.

Java, Node.js or .Net – Which one to opt for? :
If you are looking for a scalable, secure and a well-supported development framework and runtime environment which could be useful in producing of large-scale scenarios, you cannot depend on Java alone. Instead, choose Node.js over Java and .Net. Here is why Node.js is the better choice.

  • Easy Development – It is understood and generally accepted by both .Net and Java camps. The developers for these are used to working with JavaScript syntax and can deploy Node.js on Windows and Unix infrastructures easily.
  • Secure and your developers know it – With a reputation for being secure, easy to learn and scaling well, Node.js appeals to several tech communities. It is already being used in production by several well-known organizations.
  • Offers non-blocking I/O API and great speed – An application’s scalability and throughput gets optimized by Node.js which offer a non-blocking I/O API and an event-driven architecture.

Related Blog: Benefits Of Node.js And Why Startups Are Switching to It?

Choosing the Node MVC Framework:
So, which framework is best for Node.js? Your organizational needs will enable you to give an answer for this. Ask your developers to determine the capabilities they need. For instance, Sails.js is known to offer flexibility, robust community, permissive license and out-of-box readiness. How does Sails.js work? : Being based on Express.js, any middleware based on Express can be plugged into Sails.js and used offering the developers access to several open source packages running on the platform of Express. Sails.js can help as it has Waterline ORM that helps to write a database adapter which can be connected to various systems. You also have a number of database adapters available in Sails.js community including MySQL AND Microsoft SQL Server allowing AnyPresence to use a single framework. Best of all, the development process can be quicker than say when you’re using Java. This is because Sails.js makes it quite easy and quick to get stuff in use, using prototyping. Changes can be viewed and tested easily and one can iterate rapidly. In fact, this procedure can be useful even if you’re looking to develop apps for Internet of Things. With its varied capabilities, the apps will be ready for different challenges easily. Voxill Tech offers some of the best apps for your business. The app development company can design apps as you need, taking into account your unique app requirements.
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