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E-Commerce, Mobile App Development, Web App Development

The evolution of modern day technology has led to an undeniable raise of popularity amongst eCommerce mobile apps. There are several factors behind this, and one of the simplest answers is that younger generations spend a lot of time on their mobile device therefore smartphones and tablets are an amazing ways to reach massive audiences. Every good business knows that it needs to adapt if it wants to remain on top or even grow, therefore a lot of enterprises now find themselves owning eCommerce apps. However, not every business has an app yet, so in this article we’re going to look at what make eCommerce mobile apps a good idea. With the rise of such apps being predicted to further accelerate in 2017 and 2018, deciding to have on for your business might be a very smart business model.

More Control, Stability and Functions:

There is no denying that mobile apps are superior to web applications when it comes to marketing. All the little problems that can occur on managing a website can be far easier to remove or fix on a mobile app. In addition, the amount of control you have not only over the app but also over the way customers interact with it, it is net superior to the web counterpart. Through a mobile app, you can offer a way wider array of functions to the customer and also customize their experience into a personal one.

Diversity Brings out the Savvy Shopper in People:

Studies show those businesses which implement several methods for customers to shop through usually end up making more money. Through trial and error, some companies learned that the key is not to overshadow the traditional means of shopping with new age mobile apps, but rather have them complement each other and work together to offer an enriched experienced to the customer. That being said, having an eCommerce app that can make your services available day and night to people doesn’t mean you’ll lose your physical shop business, but that your overall income will be buffed by the mobile app initiative.

Giving People what they Want:

While there are clear benefits to implementing an eCommerce app into your business plan, another reason for which you should have one is that people want one. While that might seem like some head scratching material, there’s an explanation coming. Mobile apps that allow people to make purchases from their home and also get a lot of other features related to a brand are becoming more and more popular. As that is happening other brands will comply to the trend, making potential customers want to see the same thing coming from your brand. And you know what’s worst? They will take not seeing more as seeing less, meaning that it can actually be in your detriment not to implement an extra feature.

Push Notifications:

Through push notifications, you have a direct line to customers, letting them see (and making sure they see it) what the latest deals in your store are. It’s a great tool that every business with an app uses. The best part is that users enable push notifications themselves, meaning that if you send Push notifications to someone they probably want you to, so there’s no breach of privacy.

Enticing Features:

Beyond showing people what your store products or services are, you can use an app to bolster their loyalty towards your brand. Different exclusive deals, tools and helpful features baked right into your business’s app can really drive customers towards your business.

Meet the People you’re Selling to:

An eCommerce app is also a great way to get to know your clientele. Just as you can use it to offer personalized shopping experiences to people, so can you make use of an app to learn more about your customers. What they like most, what their shopping habits are, and what is more likely to spark their curiosity and appeal to their inner shopper. You can’t really do that in a store in the couple of minutes they spend there, unless you conduct a full blown interview right there on the spot. That would be weird.

Conclusion:

In conclusion, there are many perks to having an eCommerce app. Not only is it beneficial, but depending on what your business domain is and who your competition is, it might actually save you from losing some customers. Embracing the eCommerce app trend is sort of a necessity if you want to stay afloat in a constantly changing ecosystem.

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Mobile App Development

There will always be a demand for competent solutions when it comes to financial transactions. Entering the mobile app era, banks and individuals alike are more app-oriented even when considering ways to manage and complete their payments. An app that provides services that seek to accommodate its users and their payments is Paytm. The app is recorded to house 7 million transactions. Care to guess how much time it takes Paytm to register 7 million transactions? The answer is one day. Yep, Paytm is a platform where 7 million transactions take place daily. That being said, it is understandable how a developer would want to replicate that success and incorporate a new app into the payment app scene. If you are looking to develop such an app, this article can serve as guide so that you know what to look out for and what to focus on during development. Following these suggestions will prove quite impactful down the road, when your app is complete:

Keep it light:

The whole point of mobile applications that allow you to manage payments is that it is supposed to be easy and eliminate the hassle of more traditional means. However, if you make an app that just complicates things it completely beats the purpose of the app, so try to keep the app very simple to use. Your goal is to come up with an app that will serve its function in just a few steps.

Security:

From the very beginning of the project you need to realize how crucial security is. Despite the advanced security perks that come with digitalization, it also opens a door for a new type of threat: hackers. Cybernetic attacks can cause a lot of harm, and when talking about a digital wallet type of app, it can be devastating. That is why security should be one of your top concerns all throughout the development process as well as after the app is finished.

Location based service:

You should save your customers from having to go shop hunting. What that means is that they should gain access to information telling them exactly where your app can be used. By implementing a location based service that will alert them about nearby supporting stores and businesses, you can boost your app’s popularity because more people will know about more places where it can be used.

Payment status:

Payment status will promptly update the status of each payment so that all parties involved know at each moment where their money is and what is happening to it. You can imagine that when a transaction fails or something goes south, your users will want to know what is happening. Leaving them in the dark will only cause them to have less trust in your app. Especially when talking about something as important and often times delicate as money transfer, you can’t expect someone not to want info on their transactions at all time.

Related blog: Websites: The Myths, Truths and Predictions for this Year and Next

Redeemable coupons:

Redeemable coupons have seen a massive increase in the last couple of years, and it doesn’t show signs of stopping this year or next year for that matter. Through these coupons, retailers and marketers are able to pinpoint and focus on a specific group of consumers. It would be highly beneficial for your app to incorporate support for these coupons so that they can be scanned and redeemed through your service. That being said, there is a bright future ahead for those that invest in this sort of app. Thanks to the current flow of things and how apps are becoming the center-piece to many businesses’ connection to the world, you can cash in quite a pretty penny through a payment app. App developers that put in the time and effort to come with a great solution and also alternative to Paytm can find themselves raking some serious coin as well as industry rep, which can open more doors in the future.

Conclusion:

The reason for which there aren’t as many competent solutions as you might think, could be the fact that this type of app requires a lot of attention to detail due to the sensitive nature of its objective. If you take into consideration everything that we have gone over in this article, there is no doubt that you will be able to create an app like payment that will spark the attention of important clients. It is important to keep in mind that people are always looking for easier ways to do stuff, and by accommodating this demand you can easily secure yourself a sweet spot in the app market.

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