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E-Commerce, Mobile App Development, Web App Development

The evolution of modern day technology has led to an undeniable raise of popularity amongst eCommerce mobile apps. There are several factors behind this, and one of the simplest answers is that younger generations spend a lot of time on their mobile device therefore smartphones and tablets are an amazing ways to reach massive audiences. Every good business knows that it needs to adapt if it wants to remain on top or even grow, therefore a lot of enterprises now find themselves owning eCommerce apps. However, not every business has an app yet, so in this article we’re going to look at what make eCommerce mobile apps a good idea. With the rise of such apps being predicted to further accelerate in 2017 and 2018, deciding to have on for your business might be a very smart business model.

More Control, Stability and Functions:

There is no denying that mobile apps are superior to web applications when it comes to marketing. All the little problems that can occur on managing a website can be far easier to remove or fix on a mobile app. In addition, the amount of control you have not only over the app but also over the way customers interact with it, it is net superior to the web counterpart. Through a mobile app, you can offer a way wider array of functions to the customer and also customize their experience into a personal one.

Diversity Brings out the Savvy Shopper in People:

Studies show those businesses which implement several methods for customers to shop through usually end up making more money. Through trial and error, some companies learned that the key is not to overshadow the traditional means of shopping with new age mobile apps, but rather have them complement each other and work together to offer an enriched experienced to the customer. That being said, having an eCommerce app that can make your services available day and night to people doesn’t mean you’ll lose your physical shop business, but that your overall income will be buffed by the mobile app initiative.

Giving People what they Want:

While there are clear benefits to implementing an eCommerce app into your business plan, another reason for which you should have one is that people want one. While that might seem like some head scratching material, there’s an explanation coming. Mobile apps that allow people to make purchases from their home and also get a lot of other features related to a brand are becoming more and more popular. As that is happening other brands will comply to the trend, making potential customers want to see the same thing coming from your brand. And you know what’s worst? They will take not seeing more as seeing less, meaning that it can actually be in your detriment not to implement an extra feature.

Push Notifications:

Through push notifications, you have a direct line to customers, letting them see (and making sure they see it) what the latest deals in your store are. It’s a great tool that every business with an app uses. The best part is that users enable push notifications themselves, meaning that if you send Push notifications to someone they probably want you to, so there’s no breach of privacy.

Enticing Features:

Beyond showing people what your store products or services are, you can use an app to bolster their loyalty towards your brand. Different exclusive deals, tools and helpful features baked right into your business’s app can really drive customers towards your business.

Meet the People you’re Selling to:

An eCommerce app is also a great way to get to know your clientele. Just as you can use it to offer personalized shopping experiences to people, so can you make use of an app to learn more about your customers. What they like most, what their shopping habits are, and what is more likely to spark their curiosity and appeal to their inner shopper. You can’t really do that in a store in the couple of minutes they spend there, unless you conduct a full blown interview right there on the spot. That would be weird.

Conclusion:

In conclusion, there are many perks to having an eCommerce app. Not only is it beneficial, but depending on what your business domain is and who your competition is, it might actually save you from losing some customers. Embracing the eCommerce app trend is sort of a necessity if you want to stay afloat in a constantly changing ecosystem.

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CMS, E-Commerce, Web App Development

As the owner of an ecommerce store, you have many major decisions to make that directly impact your company. What products will you carry? How will you determine your pricing? What shipping services will you use? All these and more are questions you need to answer before launching your site. But before you begin the process of designing your store – or selecting a web design agency to take on the project – you have to determine which content management system, or CMS, you want to use. And in when it comes to ecommerce, there are two major names to choose between: Drupal and Magento. In this post, I’ll discuss everything you need to know about Drupal and Magento so you can pick the right CMS for your site.

magento


Advantages and disadvantages of Magento:

One of the most well-known ecommerce platforms on the market today is Magento. It’s often the go-to choice for business owners because of its wide range of functionalities. Here’s what you should know:

Advantages:

Ecommerce sites that run Magento can handle hundreds of thousands of products at a time and can even run several different stores at a time. This means that no matter how much your business grows, you’d never need to worry about upgrading to another platform. The platform is designed to be commerce-focused, and has a straightforward process for creating and managing product catalogs. You basically set up different product categories (ex. shirts, pants, accessories) and place your products within them. Magento also offers analysis, report, and product management systems to help users manage their inventories and reports. As an added bonus, Magento is SEO-friendly, meaning that it’s easy to optimize your product pages for search. And with the extensive support community on Magento’s site, there are a lot of people who can help if you run into any issues.

Disadvantages:

The tradeoff for Magento’s extensive capabilities is that it can place high demands on your server. This means that if you’re planning to use it for your site, you need to first make sure that your server can handle it. And although its ecommerce capabilities are strong, Magento’s CMS functionality isn’t the best. As a result, most site owners who use Magento only use it for the ecommerce sections of their site, and run the rest of their site on another CMS like WordPress.

Brands that use Magento:

If you’d like to see what an ecommerce site running on the platform looks like, you won’t have to search too hard. Many successful ecommerce brands rely on Magento, like Nike Australia, Rosetta Stone, Harper’s Bazaar, Volcom, Rebecca Minkoff, and Sierra Nevada Brewing company.



drupal
 


Advantages and Disadvantages of Drupal:

Drupal is another well-known ecommerce platform, but also has the added functionality of a full CMS. Here’s what you should know:


Advantages:

Drupal is a comprehensive CMS and ecommerce platform, meaning that your entire site can run on it. Unlike Magento, which is typically integrated with another platform like WordPress, you can manage all of your pages in one central location. It’s also an extremely flexible platform, and virtually every aspect of your site, catalog, and product presentation is fully customizable. When you use Drupal, you begin with a much less defined setup and play a much bigger role in choosing the options you want.

Disdvantages:

Drupal is not compatible with other software, so if you have another CMS in place (like WordPress), you can’t integrate it into your site without some major changes. Some users also don’t like that it lacks a few features in its shopping cart, like discount codes and estimated shipping and tax. It’s also important to note that although many developers love the flexibility that Drupal allows, customizing your platform requires advanced coding knowledge. This means that it’s not necessarily a user-friendly choice for those who don’t have experience developing sites.

Brands that use Drupal:

Drupal also has an impressive client list, including Whitehouse.gov, NBC, Tesla, Harvard University, Timex, Weather.com, and the Dallas Cowboys.

Which one is right for you?

Ultimately, the CMS that’s right for you depends on what you’re looking for in an ecommerce platform. If you just want to add ecommerce functionality onto your existing site, Magento is a great choice. But if you’d rather do a complete overhaul to have your site running on one CMS, Drupal is your best bet. That being said, if you have an in-house developer, they should definitely be a key decision-maker in this process. Regardless of which platform you choose, you’ll need someone with coding experience to get your ecommerce functionality up and running. And if you don’t plan to work with an outside agency, learning either one of these platforms is a challenging task for even the best developer.

Ready to start designing your storefront?

If you’re considering launching or updating an ecommerce store, deciding between Drupal and Magento (as well as the many other options on the market) can be difficult. It’s worth investing some serious time in making the right choice, as it will ultimately play a huge role in the overall look and feel of your site. And if you’re looking for a developer, I encourage you to take a look at our CMS development.  Whether you’re looking to build an entirely new site or add ecommerce functionality to your existing one, our experienced team of developers can also help you.

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