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E-Commerce, Mobile App Development, Web App Development

The evolution of modern day technology has led to an undeniable raise of popularity amongst eCommerce mobile apps. There are several factors behind this, and one of the simplest answers is that younger generations spend a lot of time on their mobile device therefore smartphones and tablets are an amazing ways to reach massive audiences. Every good business knows that it needs to adapt if it wants to remain on top or even grow, therefore a lot of enterprises now find themselves owning eCommerce apps. However, not every business has an app yet, so in this article we’re going to look at what make eCommerce mobile apps a good idea. With the rise of such apps being predicted to further accelerate in 2017 and 2018, deciding to have on for your business might be a very smart business model.

More Control, Stability and Functions:

There is no denying that mobile apps are superior to web applications when it comes to marketing. All the little problems that can occur on managing a website can be far easier to remove or fix on a mobile app. In addition, the amount of control you have not only over the app but also over the way customers interact with it, it is net superior to the web counterpart. Through a mobile app, you can offer a way wider array of functions to the customer and also customize their experience into a personal one.

Diversity Brings out the Savvy Shopper in People:

Studies show those businesses which implement several methods for customers to shop through usually end up making more money. Through trial and error, some companies learned that the key is not to overshadow the traditional means of shopping with new age mobile apps, but rather have them complement each other and work together to offer an enriched experienced to the customer. That being said, having an eCommerce app that can make your services available day and night to people doesn’t mean you’ll lose your physical shop business, but that your overall income will be buffed by the mobile app initiative.

Giving People what they Want:

While there are clear benefits to implementing an eCommerce app into your business plan, another reason for which you should have one is that people want one. While that might seem like some head scratching material, there’s an explanation coming. Mobile apps that allow people to make purchases from their home and also get a lot of other features related to a brand are becoming more and more popular. As that is happening other brands will comply to the trend, making potential customers want to see the same thing coming from your brand. And you know what’s worst? They will take not seeing more as seeing less, meaning that it can actually be in your detriment not to implement an extra feature.

Push Notifications:

Through push notifications, you have a direct line to customers, letting them see (and making sure they see it) what the latest deals in your store are. It’s a great tool that every business with an app uses. The best part is that users enable push notifications themselves, meaning that if you send Push notifications to someone they probably want you to, so there’s no breach of privacy.

Enticing Features:

Beyond showing people what your store products or services are, you can use an app to bolster their loyalty towards your brand. Different exclusive deals, tools and helpful features baked right into your business’s app can really drive customers towards your business.

Meet the People you’re Selling to:

An eCommerce app is also a great way to get to know your clientele. Just as you can use it to offer personalized shopping experiences to people, so can you make use of an app to learn more about your customers. What they like most, what their shopping habits are, and what is more likely to spark their curiosity and appeal to their inner shopper. You can’t really do that in a store in the couple of minutes they spend there, unless you conduct a full blown interview right there on the spot. That would be weird.

Conclusion:

In conclusion, there are many perks to having an eCommerce app. Not only is it beneficial, but depending on what your business domain is and who your competition is, it might actually save you from losing some customers. Embracing the eCommerce app trend is sort of a necessity if you want to stay afloat in a constantly changing ecosystem.

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Tech News

Android Things, Google’s new operating system to power your toasters, routers, refrigerators and just about everything:

It is said that that the next decade will belong to Internet of Things and so most major tech companies are now focussing their might on it and Google is not far behind. Recently the search giant released the developer preview of a new Android-based Operating System which comes with different tools like Android SDK, Android Studio, Google Play Services packed into a single OS.

Android Things: Google Launches A New Operating System

The tech giant Google announced on Tuesday announced Android Things – its operating system for Internet of Things projects. Android Things OS will power various IoT products like security cameras, connected speakers, routers and everything that is connected to the Internet. With the launch of Android Things, Google takes another step to put Android everywhere, from smartphones earlier to refrigerators, toasters, routers, cameras etc. Read Also: Nokia D1C Price, Specifications, Android Phone Features: Everything We Already Know Google’s Android Things operating system is not new, in fact, it is built on Brillo, an operating system. Brillo operating system was announced in 2015 by Google and specifically designed for the Internet of things. It seems that Google has fused Brillo operating systems with Android tools and repackaged it as Android Things operating system. The new operating system will have pretty much the same tools that Android developers are already accustomed too, such as Android Studio, Android SDK, Google Play and other Google services. This should help Internet of Things manufacturers adopt the new operating system as well as get Android developers on board for developing Apps for IoT devices. Android Things – like project Brillo – is designed to be very small and take up low memory, about 32 Mb or 64 Mb of RAM. Google has said that it will partner with SoC (system on a chip) makers to build certified development boards containing development modules like RAM, Flash Storage, WiFi, Bluetooth and other components, and is currently recommending using Intel Edison, NXP Pico, Raspberry Pi 3 among other devices, as developer kits. Devices running Android Things will be able to communicate with other Android and iOS devices through Weave, the company’s communication platform for Internet of Things. In future, such Android Things powered devices will also allow voice commands with Google Assistant.

Android Things and IoT security

Google’s foray into IoT OS space is noteworthy because of the growing concerns over security of Internet of Things connected devices. Recently, a botnet attack powered by Mirai malware powered a DDoS attack on a DNS  provider in the United States bringing down the Internet for whole of Mid-West and East Coast of US for a full day. Android Things will hopefully cover the security aspects of IoT devices and provide timely security fixes so that the IoT will not be used for Dyn like attacks in future.
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